Hi, I’m Lasse Lindahl. I’m a Senior Online & Performance Marketing consultant focused on building scalable digital marketing ecosystems in the DACH and Nordics. Over the past twelve years I’ve helped brands expand their online presence, optimize campaigns, and drive measurable growth through data-driven strategies and AI-powered optimization. In my freelance work with Nordmarkt and leadership roles at Möbel.de and L’Oréal, I’ve built high-performance teams, managed multi-million budgets, and delivered campaigns that boost core KPIs. I enjoy turning complex marketing challenges into clear roadmaps and partnering with international clients to achieve sustainable results.

Lasse Lindahl

Hi, I’m Lasse Lindahl. I’m a Senior Online & Performance Marketing consultant focused on building scalable digital marketing ecosystems in the DACH and Nordics. Over the past twelve years I’ve helped brands expand their online presence, optimize campaigns, and drive measurable growth through data-driven strategies and AI-powered optimization. In my freelance work with Nordmarkt and leadership roles at Möbel.de and L’Oréal, I’ve built high-performance teams, managed multi-million budgets, and delivered campaigns that boost core KPIs. I enjoy turning complex marketing challenges into clear roadmaps and partnering with international clients to achieve sustainable results.

Available to hire

Hi, I’m Lasse Lindahl. I’m a Senior Online & Performance Marketing consultant focused on building scalable digital marketing ecosystems in the DACH and Nordics. Over the past twelve years I’ve helped brands expand their online presence, optimize campaigns, and drive measurable growth through data-driven strategies and AI-powered optimization.

In my freelance work with Nordmarkt and leadership roles at Möbel.de and L’Oréal, I’ve built high-performance teams, managed multi-million budgets, and delivered campaigns that boost core KPIs. I enjoy turning complex marketing challenges into clear roadmaps and partnering with international clients to achieve sustainable results.

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Language

Danish
Fluent
German
Fluent
English
Fluent

Work Experience

Senior Strategist (Freelance) at Nordmarkt
January 1, 2024 - Present
Developing and executing online marketing strategies to strengthen market presence; Creating and optimizing high-impact marketing campaigns for international clients; Training and developing staff to foster specialized expertise; Implementing AI solutions to increase marketing efficiency; Key clients: Sport-Thieme, L'Oreal Deutschland, Rudolf Sievers.
Head of Online Marketing at MDM Münzhandelsgesellschaft mbH, Braunschweig
May 1, 2022 - December 1, 2023
Led innovative marketing strategies to maximize reach and revenue; Coordinated campaign management and improved the success of digital marketing initiatives; Led and developed two teams (17 specialists) to achieve corporate goals; Designed new campaigns to strengthen market position and customer loyalty.
Head of Display Marketing at möbel.de GmbH, Hamburg
January 1, 2020 - May 1, 2022
Led strategic marketing campaigns to increase partner success; Coordinated cross-departmental collaboration to optimize customer relationships; Achieved an 80% increase in core KPIs within twelve months; Responsible for budget control and management of external agencies.
Account Lead at L'Oréal Professionnel GmbH, Hamburg
May 1, 2019 - December 1, 2019
Primary point of contact for L'Oréal, leading all strategies and campaigns; Coordinated social media exchanges to introduce new advertising opportunities; Analyzed and managed digital measures with performance monitoring and adjustments; Managed an eight-figure marketing budget.
Senior Advertising Specialist at uplift GmbH, Hamburg
February 1, 2018 - May 1, 2019
Developed global marketing strategies and managed complex advertising projects; Designed product strategies and coordinated timing, scope, and budget; Led projects to develop new marketing products and processes; Promoted transparency at management levels through effective coordination.

Education

Diploma - Sales & Marketing at CEU Herning Business College, Denmark
January 1, 2008 - December 1, 2009
Diploma - Finance at CEU Herning Business College, Denmark
January 1, 2008 - December 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Professional Services, Media & Entertainment

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