Social Media Manager at Crowe PR

Designed and implemented multi-platform social media strategies for a range of clients. Created original organic content, including graphics, Stories, GIFs, and video. Oversaw influencer marketing initiatives and coordinated creators and campaign deliverables. Led end-to-end management of social media accounts, including client communications, strategic planning, photography, and content creation. Executed on-site brand activations for clients at SXSW, restaurants, and retail locations.

Social Media Director / Social Media Manager at Resplendent Agency

Led end-to-end management of multiple social media accounts, including client communications, strategic planning, photography, and content creation. Directed influencer marketing initiatives and negotiated brand partnerships to drive engagement and growth. Managed and mentored the social team to deliver cohesive, high-impact campaigns. Managed client and partner relationships through thoughtful communication. Executed on-site brand activations for clients at SXSW, restaurants, and retail locations.

Social Media Manager at Giant Noise

Co-founded a lifestyle blog highlighting San Antonio's restaurants, shops, events, and travel; led interviews and photo shoots for original blogs and social content. Managed blog content through WordPress; grew engagement and reach for the San Antonio Stock Show & Rodeo content. Built social posts for promotions and managed PR-related tasks. Coordinated with photographers and creators for content. Took photos for use in print and electronic communications. Projects included Record Blog and contributing live music photographer for KTTZ-TV portfolio.

Community Manager at Social Factor

Monitored online communities for one of the leading social media platforms through user troubleshooting and thoughtful community engagement.

Content Specialist at Wick Marketing

Managed organic and paid social media efforts for multiple homebuilder clients. Created graphics and content to support engagement and lead generation. Built, monitored, and optimized Facebook and Instagram ad campaigns using Ads Manager.