I build luxury brands as unified systems, aligning strategy, design and product into one cohesive identity that stands out and adds long-term value. With over three decades across fashion, beauty, luxury, interiors and tech, I founded and led multiple companies across Switzerland, Europe and the United States, blending strategic thinking with hands-on execution as a founder and managing director.…

Alan Castioni

I build luxury brands as unified systems, aligning strategy, design and product into one cohesive identity that stands out and adds long-term value. With over three decades across fashion, beauty, luxury, interiors and tech, I founded and led multiple companies across Switzerland, Europe and the United States, blending strategic thinking with hands-on execution as a founder and managing director.…

Available to hire

I build luxury brands as unified systems, aligning strategy, design and product into one cohesive identity that stands out and adds long-term value. With over three decades across fashion, beauty, luxury, interiors and tech, I founded and led multiple companies across Switzerland, Europe and the United States, blending strategic thinking with hands-on execution as a founder and managing director.

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Skills

Experience Level

Language

Italian
Fluent
German
Fluent
English
Fluent
Spanish; Castilian
Beginner
French
Beginner

Work Experience

Strategic Brand Advisor & Creative Direction at Alan Castioni
January 1, 2026 - Present
Strategic brand consulting for clients in the luxury, beauty and lifestyle segment. Services include brand audits, positioning strategy, visual identity systems, creative direction and go-to-market frameworks across Switzerland, DACH and the USA.
Co-Founder & Managing Director at Swiss Detox Sàrl / LLC
January 1, 2019 - Present
Founded and scaled a Swiss luxury skincare brand from concept to dual incorporation (CH + USA); full end-to-end ownership from brand concept to shelf. Launched Swiss Detox, LLC in Miami Beach (2024), with US market entry executed independently, including luxury retail placement.
Owner & Co-Founder at ME. Medical Touch / Medical Touch DE
January 1, 2011 - January 1, 2020
Co-founded a premium medical aesthetics practice in Zurich with Prof. Dr. med. J. F. Hoenig, combining clinical excellence with luxury positioning. Expanded into Germany by establishing a distribution company, introducing advanced non-invasive treatment concepts.
Co-Founder & Managing Director at Skintes GmbH
January 1, 2009 - January 1, 2023
Co-founded and led a leading Swiss distributor in medical aesthetics and professional cosmetics. Pioneer in the Swiss medical aesthetics market, first to introduce the original Dermaroller and Mesotherapy in Switzerland. Built a national distribution network serving dermatologists, plastic surgeons and leading aesthetic clinics across the country, with full responsibility for marketing strategy and key account management.
Art Director & Creative Director at Sawaya & Moroni Contemporary Furniture
January 1, 1996 - January 1, 1997
Art Director & Creative Director for luxury interior design studio in Milan.
Art Director & Creative Director at HM1-BBDO / Lowe & Partners
January 1, 1997 - January 1, 2000
Art Director & Creative Director at leading advertising agencies in Munich & Frankfurt.
Art Director & Creative Director at HRS DDBneedham / Wirz Werbung AG
January 1, 2000 - January 1, 2006
Art Director & Creative Director at agencies in Frankfurt & Zurich.
Art Director & Creative Director at By Heart Werbeagentur AG
January 1, 2007 - January 1, 2009
Fashion-specialist agency; creative direction.
Founder at GRAVO Collection | By Alan Castioni Visual Design
January 1, 2002 - January 1, 2006
Luxury Books, Made in Switzerland. Limited edition artist photo books exploring identity, materiality and aesthetic language; collaboration with Nando Snozzi; coverage by Bunte, Elle Deco and Cash.
Art Director at Sawaya & Moroni Contemporary Furniture
January 1, 1996 - December 31, 1997
Led art direction for luxury furniture projects in Milan; collaborated with international photographers and designers to communicate premium brand identity.
Art Director at HRS DDBneedham / Wirz Werbung AG
January 1, 2000 - December 31, 2006
Led advertising campaigns and brand storytelling for a diverse client base, focusing on strategic creative development.
Co-Founder & Managing Director at Swiss Detox Sàrl
January 1, 2019 - January 1, 2026
Founded and scaled Swiss luxury skincare brand from concept to dual CH+USA incorporation; end-to-end ownership of brand strategy, product development, retail positioning and international expansion. Launched Swiss Detox, LLC in Miami Beach (2024), achieving US market entry and luxury retail placements.
Brand Strategic Advisor & Creative Direction at Alan Castioni
January 1, 2026 - Present
Strategic brand consulting for clients in the luxury, beauty and lifestyle segment; services include brand audits, positioning strategy, visual identity systems, creative direction and go-to-market frameworks across Switzerland, DACH and the USA.

Education

Diploma in Graphic Design at Akademie für Gestaltung U5 / College of Art & Design, Munich, Germany
January 1, 1993 - January 1, 1997
Graphic Design & Art Direction Diploma at Akademie für Gestaltung U5
January 1, 1993 - January 1, 1997

Qualifications

Adobe, Shopify, SEO....
April 19, 2026 - April 19, 2026

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Retail, Travel & Hospitality, Healthcare, Manufacturing, Wholesale & Distribution

Skills

Experience Level