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I'm a content strategy and digital marketing professional with a track record across music journalism, fashion PR, motorsport, and higher education. I specialize in storytelling, brand messaging, and SEO, delivering high-quality content and copy across multiple channels to boost audience engagement and conversions. I love exploring new ideas, collaborating with freelancers and agencies, and learning across industries. Based in Germany, I’m open to opportunities worldwide and welcome new challenges, including travel for the right role.…I'm a content strategy and digital marketing professional with a track record across music journalism, fashion PR, motorsport, and higher education. I specialize in storytelling, brand messaging, and SEO, delivering high-quality content and copy across multiple channels to boost audience engagement and conversions. I love exploring new ideas, collaborating with freelancers and agencies, and learning across industries. Based in Germany, I’m open to opportunities worldwide and welcome new challenges, including travel for the right role.

Sarah Robertson

Content Designer, Brand Strategist, Marketing Strategist, +2

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I'm a content strategy and digital marketing professional with a track record across music journalism, fashion PR, motorsport, and higher education. I specialize in storytelling, brand messaging, and SEO, delivering high-quality content and copy across multiple channels to boost audience engagement and conversions. I love exploring new ideas, collaborating with freelancers and agencies, and learning across industries. Based in Germany, I’m open to opportunities worldwide and welcome new challenges, including travel for the right role.…I'm a content strategy and digital marketing professional with a track record across music journalism, fashion PR, motorsport, and higher education. I specialize in storytelling, brand messaging, and SEO, delivering high-quality content and copy across multiple channels to boost audience engagement and conversions. I love exploring new ideas, collaborating with freelancers and agencies, and learning across industries. Based in Germany, I’m open to opportunities worldwide and welcome new challenges, including travel for the right role.

Available to hire

I’m a content strategy and digital marketing professional with a track record across music journalism, fashion PR, motorsport, and higher education. I specialize in storytelling, brand messaging, and SEO, delivering high-quality content and copy across multiple channels to boost audience engagement and conversions.

I love exploring new ideas, collaborating with freelancers and agencies, and learning across industries. Based in Germany, I’m open to opportunities worldwide and welcome new challenges, including travel for the right role.

Skills

SEO Copywriting

Copywriting

Experience Level

SEO Copywriting

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Content Strategy Lead at WHU - Otto Beisheim School of Management

January 1, 2019 - Present

Spearheaded the development and execution of content strategies across multiple channels, driving engagement and brand visibility. Conceptualized, developed, and implemented content and copy including newsletters, website copy, interviews, articles, video scripts, and ad copy, resulting in increased audience reach and conversions. Coordinated with freelancers and agencies to ensure timely delivery and adherence to brand guidelines. Directed SEO strategies to optimize content performance and improve discoverability; enhanced organic traffic and search rankings.

Content Manager & Digital Marketing Team Lead at Chartered Institute of Marketing

January 1, 2021 - Present

Led content and digital marketing efforts for programs; aligned messaging with brand guidelines; improved audience reach and conversion metrics; implemented data-driven SEO and content strategies across channels.

Social Media Marketing Manager at Rent Race Car / Nürburgring

January 1, 2017 - December 31, 2017

Managed social media strategy and campaigns to boost engagement and reach in motorsport marketing context.

Contracts Administrator at REA Group

January 1, 2015 - December 31, 2015

Contracts administration responsibilities in a MELBOURNE, Australia-based setting.

Account Manager at PUNK PR

January 1, 2010 - December 31, 2010

Account management for clients; media relations and campaign coordination.

Freelance Writer at Big Cheese Magazine

January 1, 2006 - December 31, 2006

Freelance writing across features and editorial pieces for a UK publication.