I am a Senior Web Developer and Digital Platforms Lead with extensive experience in e-commerce, web applications, and cloud-based environments. I specialize in WordPress/WooCommerce, custom backend development, REST API integrations, performance optimization, and web security.\n\nI work across the full digital lifecycle, from translating Figma designs into production-ready code to managing infrastructure, SEO, analytics, and automation. I thrive on solving complex technical challenges and delivering scalable, secure solutions.…

Gregory Movsesyan

I am a Senior Web Developer and Digital Platforms Lead with extensive experience in e-commerce, web applications, and cloud-based environments. I specialize in WordPress/WooCommerce, custom backend development, REST API integrations, performance optimization, and web security.\n\nI work across the full digital lifecycle, from translating Figma designs into production-ready code to managing infrastructure, SEO, analytics, and automation. I thrive on solving complex technical challenges and delivering scalable, secure solutions.…

Available to hire

I am a Senior Web Developer and Digital Platforms Lead with extensive experience in e-commerce, web applications, and cloud-based environments. I specialize in WordPress/WooCommerce, custom backend development, REST API integrations, performance optimization, and web security.\n\nI work across the full digital lifecycle, from translating Figma designs into production-ready code to managing infrastructure, SEO, analytics, and automation. I thrive on solving complex technical challenges and delivering scalable, secure solutions.

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Skills

Experience Level

JavaScript
Expert
WordPress
Expert
HTML5
Expert
MySQL
Expert
PHP
Expert
CSS
Expert
WooCommerce
Expert
Vue.js
Expert
Figma
Expert
GA4
Expert
TypeScript
Expert
Tailwind
Expert
SEO
Expert
AWS
Expert
Svelte
Expert
Drupal
Expert
Make
Expert
Laravel
Expert
Docker
Expert
API
Expert
Salesforce
Intermediate
MongoDB
Intermediate
Kubernetes
Intermediate
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Language

Russian
Fluent
Hebrew (modern)
Fluent
English
Advanced

Work Experience

Senior Web Developer & Digital Lead at Variscite
January 1, 2024 - Present
Lead the full technical lifecycle of the company’s digital assets, including the corporate website, WooCommerce store, and developer portal. Develop custom WordPress and WooCommerce solutions, including plugins built from scratch for complex business requirements. Build and maintain REST API integrations between WooCommerce, Salesforce, and Priority ERP to ensure reliable data synchronization. Translate Figma designs into responsive, pixel-perfect interfaces using HTML5, CSS3, and JavaScript. Manage cloud infrastructure, performance, and security using Cloudways and Cloudflare (CDN/WAF). Lead SEO, analytics, and workflow automation using Google Search Console, Google Analytics, Make.com, and Antigravity (AI-powered development tool) to accelerate development, debugging, and optimization.
STB (Set-Top Box) System Developer at HOT Yakum
January 1, 2019 - December 31, 2023
Created complex applications using vanilla JavaScript and Svelte, optimized for devices with limited processing power and memory.
Front-End Developer at Cellebrite
January 1, 2018 - December 31, 2019
UI Development: Building advanced interfaces for digital intelligence and forensics platforms. Modern stack usage: Angular 7, Angular Material, and SASS to deliver scalable and maintainable front-end components.
Full Stack Developer at Discount Bank
January 1, 2013 - December 31, 2017
Developed and maintained the bank's main marketing site with emphasis on security and high-traffic performance. Built end-to-end features from the database and web services to the frontend UI. Wrote custom Drupal modules to handle banking workflows.
Front-End Developer at Nextopic
January 1, 2005 - December 31, 2013
Technical leadership: Led development teams on open-source projects for major clients including Isracard and Shlomo Sixt.
STB (Set-Top Box) System Developer at HOT
January 1, 2019 - December 31, 2023
Created complex applications using vanilla JavaScript and Svelte, optimized for devices with limited processing power and memory.

Education

B.A. in Economics at Bar-Ilan University
January 1, 1993 - January 1, 1996
B.A. in Economics at Bar-Ilan University
January 1, 1993 - January 1, 1996
Course: JavaScript for Developers (Angular 2 & TypeScript) at Naya College
January 1, 2016 - January 1, 2016
Full Stack Development at Sivan College
January 1, 1999 - January 1, 1999
B.A. in Economics at Bar-Ilan University
January 1, 1993 - December 31, 1996
B.A. in Economics at Bar-Ilan University
January 1, 1993 - January 1, 1996

Qualifications

JavaScript for Developers (Angular 2 & TypeScript)
January 1, 2016 - January 1, 2016
Full Stack Development
January 1, 1999 - January 1, 1999
JavaScript for Developers (Angular 2 & TypeScript)
January 1, 2016 - April 16, 2026
Full Stack Development
January 1, 1999 - April 16, 2026

Industry Experience

Software & Internet, Financial Services, Media & Entertainment, Professional Services, Retail, Education
    paper High-Performance Platform for Mental Wellness & Energy Practices

    A sophisticated web platform dedicated to psychology, self-discovery, and holistic energy practices. My goal was to build a clean, calming digital environment that supports deep content engagement and seamless user interaction.

    [Visit Staging Project →](https://www.twine.net/signin

    Technical Implementation & My Role:

    Custom Architecture: Developed a lightweight WordPress child theme to ensure maximum flexibility and long-term stability.

    Component-Based Development: Engineered custom PHP components to integrate complex design elements into non-Elementor pages, maintaining a clean codebase and high loading speeds.

    Cloud Performance: Managed the entire deployment process on Cloudways, optimizing the server environment for rapid response times and high security.

    User Experience (UX): Focused on creating a distraction-free UI, which is essential for mental health and wellness platforms to provide a sense of calm for the visitor.

    Workflow: Utilized a professional staging-to-production workflow to test all features and integrations before going live.

    Tech Stack:
    PHP, WordPress, CSS3 (Modern Flex/Grid), Cloudways Infrastructure, Git.

    paper Official E-commerce Store & Health Portal for TIENS Israel

    A complete development and digital strategy for the official TIENS representative in Israel. I built this platform to combine a high-performing online store with an educational wellness community.

    [Visit TianshIsrael](https://www.twine.net/signin

    What I did:

    Custom Development: Built a responsive e-commerce site focused on user experience and fast checkout.

    SEO & Marketing: Optimized the site for search engines, reaching a community of 700+ active subscribers.

    Integration: Managed the full technical stack, from hosting and security to payment gateway integrations.

    Content Management: Created a structure that supports both product sales and live wellness event promotions.

    Tech Stack:
    WordPress, WooCommerce, PHP, MySQL, Cloudflare, SEO Tools.

    paper Enterprise E-commerce Platform for Variscite (System on Modules SoM Manufacturer)

    I manage and develop the global online store for Variscite, a leader in ARM-based System on Modules. I am solely responsible for the technical health and growth of the platform.

    [Visit Variscite Shop](https://www.twine.net/signin

    What I did:

    Full Ownership: I lead the development and maintenance of the entire shop ecosystem.

    System Integration: Built custom API connections to sync the store with internal company management systems (ERP).

    Performance: Optimized the site for high speed and security using Cloudflare and Cloudways.

    B2B Features: Tailored the WooCommerce setup to handle complex hardware products and international shipping.

    Tech Stack:
    PHP, WordPress, WooCommerce, MySQL, Cloudflare.