Gregory Movsesyan

A sophisticated web platform dedicated to psychology, self-discovery, and holistic energy practices. My goal was to build a clean, calming digital environment that supports deep content engagement and seamless user interaction.

[Visit Staging Project →](https://www.twine.net/signin

Technical Implementation & My Role:

Custom Architecture: Developed a lightweight WordPress child theme to ensure maximum flexibility and long-term stability.

Component-Based Development: Engineered custom PHP components to integrate complex design elements into non-Elementor pages, maintaining a clean codebase and high loading speeds.

Cloud Performance: Managed the entire deployment process on Cloudways, optimizing the server environment for rapid response times and high security.

User Experience (UX): Focused on creating a distraction-free UI, which is essential for mental health and wellness platforms to provide a sense of calm for the visitor.

Workflow: Utilized a professional staging-to-production workflow to test all features and integrations before going live.

Tech Stack:
PHP, WordPress, CSS3 (Modern Flex/Grid), Cloudways Infrastructure, Git.

A complete development and digital strategy for the official TIENS representative in Israel. I built this platform to combine a high-performing online store with an educational wellness community.

[Visit TianshIsrael](https://www.twine.net/signin

What I did:

Custom Development: Built a responsive e-commerce site focused on user experience and fast checkout.

SEO & Marketing: Optimized the site for search engines, reaching a community of 700+ active subscribers.

Integration: Managed the full technical stack, from hosting and security to payment gateway integrations.

Content Management: Created a structure that supports both product sales and live wellness event promotions.

Tech Stack:
WordPress, WooCommerce, PHP, MySQL, Cloudflare, SEO Tools.

I manage and develop the global online store for Variscite, a leader in ARM-based System on Modules. I am solely responsible for the technical health and growth of the platform.

[Visit Variscite Shop](https://www.twine.net/signin

What I did:

Full Ownership: I lead the development and maintenance of the entire shop ecosystem.

System Integration: Built custom API connections to sync the store with internal company management systems (ERP).

Performance: Optimized the site for high speed and security using Cloudflare and Cloudways.

B2B Features: Tailored the WooCommerce setup to handle complex hardware products and international shipping.

Tech Stack:
PHP, WordPress, WooCommerce, MySQL, Cloudflare.