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I am a PR & Marketing professional with over 15 years of experience across international markets, planning and executing integrated campaigns spanning media relations, influencer activity, content and social media. I partner with leadership and clients across tech, entertainment, lifestyle, healthcare, fashion and NGOs to drive growth, delivering hands-on, collaborative campaigns that generate measurable results.…I am a PR & Marketing professional with over 15 years of experience across international markets, planning and executing integrated campaigns spanning media relations, influencer activity, content and social media. I partner with leadership and clients across tech, entertainment, lifestyle, healthcare, fashion and NGOs to drive growth, delivering hands-on, collaborative campaigns that generate measurable results.

Dany Serrano

PR Freelancer, Brand Strategist, Marketing Strategist, +7

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I am a PR & Marketing professional with over 15 years of experience across international markets, planning and executing integrated campaigns spanning media relations, influencer activity, content and social media. I partner with leadership and clients across tech, entertainment, lifestyle, healthcare, fashion and NGOs to drive growth, delivering hands-on, collaborative campaigns that generate measurable results.…I am a PR & Marketing professional with over 15 years of experience across international markets, planning and executing integrated campaigns spanning media relations, influencer activity, content and social media. I partner with leadership and clients across tech, entertainment, lifestyle, healthcare, fashion and NGOs to drive growth, delivering hands-on, collaborative campaigns that generate measurable results.

Available to hire

I am a PR & Marketing professional with over 15 years of experience across international markets, planning and executing integrated campaigns spanning media relations, influencer activity, content and social media.

I partner with leadership and clients across tech, entertainment, lifestyle, healthcare, fashion and NGOs to drive growth, delivering hands-on, collaborative campaigns that generate measurable results.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Romanian, Moldavian, Moldovan

Intermediate

Spanish; Castilian

Fluent

Work Experience

Senior Account Executive at Way To Blue

October 1, 2007 - March 1, 2011

Monitored online coverage for international studios and distributors; supported media database maintenance; created press materials and press releases; pitched campaigns across entertainment and consumer sectors; managed media relations and outreach; contributed to multi-market campaigns.

Freelance PR Account Manager at Various agencies & in-house (including The Walt Disney Company EMEA)

August 1, 2011 - June 1, 2014

Delivered PR and influencer outreach across leading UK agencies and in-house teams; coordinated press office activity; developed media outreach strategies and relationships with journalists and content creators; managed budgets and deadlines across campaigns.

Account Manager & Creative at Alfred

June 1, 2014 - October 1, 2015

Led integrated PR and social media campaigns for entertainment, lifestyle and tech brands; managed press office activity, media relations and influencer outreach; developed concepts and presentations; contributed to new business growth.

Freelance PR & Marketing Specialist at Independent / Freelance (Bucharest, Romania)

October 1, 2015 - Present

Planned and delivered integrated campaigns spanning media relations, influencer activity, content and social media; managed client relationships end-to-end; led press office activity and influencer outreach; collaborated with European agencies on multi-market campaigns.

Head of Communications at Nordensa

November 1, 2022 - March 1, 2026

Led global communications strategy for an early-stage sports platform, coordinating influencer activity, media relations, and cross-market campaigns; managed major international media coverage and client relationships; oversaw launch and growth campaigns across outlets such as Mail Online, Marca, MarketWatch, Front Office Sports and Sports Business Journal; collaborated with leadership and external partners to align communications with business objectives.