With years of experience thriving in collaborative environments across diverse for-profit and not-for-profit sectors—including healthcare, food and beverage, and pharmaceutical industries—I am committed to continuous learning and adding value in every workplace.

SKAMELLA ANIGAN

With years of experience thriving in collaborative environments across diverse for-profit and not-for-profit sectors—including healthcare, food and beverage, and pharmaceutical industries—I am committed to continuous learning and adding value in every workplace.

Available to hire

With years of experience thriving in collaborative environments across diverse for-profit and not-for-profit sectors—including healthcare, food and beverage, and pharmaceutical industries—I am committed to continuous learning and adding value in every workplace.

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Language

English
Fluent
Tagalog
Fluent

Work Experience

Sales and Marketing Coordinator at Onvet Medical Canada, Inc.
May 1, 2024 - January 1, 2026
Coordinated end-to-end marketing and sales projects across digital and traditional channels, serving as the primary liaison for client and partner communications. Managed website and retail product listings, updated product descriptions and promotions to improve online visibility and conversion rates. Used CRM for lead tracking, segmentation, and reporting to streamline conversion and retention. Prepared onboarding communications, proposals, and presentations aligned with brand strategy and campaign objectives. Managed project calendars, meetings, and deliverables, and supported event and trade show marketing to boost inquiries post-event.
Brand Manager at Pharma GalenX Innovations, Inc.
January 1, 2021 - November 1, 2022
Directed integrated marketing campaigns for Yive pharmaceutical brands from concept to execution within scope, timelines, and budget. Led paid media strategy, e-commerce activations, and creative production, ensuring brand consistency across GTM initiatives. Oversaw SEO content optimization and product listing improvements to boost online discoverability and sales. Conducted market and competitive analyses, tracked KPIs, and prepared monthly performance summaries. Coordinated cross-functional product launches and influencer partnerships for integrated go-to-market rollouts.
Assistant General Manager at Restospecialist, Inc.
December 1, 2019 - August 1, 2020
Oversaw marketing and operational execution across three locations; analyzed store-level sales and engagement metrics to guide digital content and local advertising initiatives; supported senior management in planning and implementing cross-functional campaigns and process optimization.
Store Manager at Restospecialist, Inc.
December 1, 2018 - November 1, 2019
Supervised multi-location promotions, coordinating digital and offline initiatives that grew average transaction value; provided campaign feedback and insights to the marketing department for optimization of digital promotions and messaging.
Marketing Associate at Restospecialist, Inc.
October 1, 2017 - November 1, 2018
Supported rollout of social media and email campaigns across multiple franchise brands; managed local content calendars ensuring alignment with brand guidelines; assisted in event activations and social campaigns, boosting community engagement and repeat visits.

Education

Post-secondary Diploma in International Business at Centennial College
January 11, 2030 - April 19, 2026
Bachelor of Arts, Communication and Media Studies at University of the Philippines
January 11, 2030 - April 19, 2026

Qualifications

Google Analytics
May 1, 2023 - April 19, 2026
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing
January 11, 2030 - April 19, 2026
Content Strategy for Professionals: Engaging Audiences
November 1, 2020 - April 19, 2026
Branding Badge – Marketing Intern
September 1, 2023 - November 30, 2023
Volunteer Digital Marketing and Social Media Management
October 1, 2023 - July 31, 2024
Google Career Certificate
January 11, 2030 - April 19, 2026

Industry Experience

Healthcare, Professional Services, Retail, Software & Internet, Media & Entertainment