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I'm a marketer turned martech specialist with 7+ years of experience across performance marketing, CRO, email marketing, and growth. I now focus on the technical side: analytics implementation, data infrastructure, and marketing technology to help marketing teams succeed with the tools and data they need. I'm a full-stack developer (React, Node.js) comfortable with SQL and cloud databases, blending marketing and engineering to build data-driven solutions that scale.…I'm a marketer turned martech specialist with 7+ years of experience across performance marketing, CRO, email marketing, and growth. I now focus on the technical side: analytics implementation, data infrastructure, and marketing technology to help marketing teams succeed with the tools and data they need. I'm a full-stack developer (React, Node.js) comfortable with SQL and cloud databases, blending marketing and engineering to build data-driven solutions that scale.

Stipe Lelas

Growth Marketer, Product Marketer, Full Stack Developer, +1

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I'm a marketer turned martech specialist with 7+ years of experience across performance marketing, CRO, email marketing, and growth. I now focus on the technical side: analytics implementation, data infrastructure, and marketing technology to help marketing teams succeed with the tools and data they need. I'm a full-stack developer (React, Node.js) comfortable with SQL and cloud databases, blending marketing and engineering to build data-driven solutions that scale.…I'm a marketer turned martech specialist with 7+ years of experience across performance marketing, CRO, email marketing, and growth. I now focus on the technical side: analytics implementation, data infrastructure, and marketing technology to help marketing teams succeed with the tools and data they need. I'm a full-stack developer (React, Node.js) comfortable with SQL and cloud databases, blending marketing and engineering to build data-driven solutions that scale.

Available to hire

I’m a marketer turned martech specialist with 7+ years of experience across performance marketing, CRO, email marketing, and growth. I now focus on the technical side: analytics implementation, data infrastructure, and marketing technology to help marketing teams succeed with the tools and data they need.

I’m a full-stack developer (React, Node.js) comfortable with SQL and cloud databases, blending marketing and engineering to build data-driven solutions that scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

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Expert

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Expert

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Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Martech Consultant at McGaw

December 1, 2024 - Present

Implemented and optimized marketing technology stacks for enterprise clients, including CDPs (Segment), CEPs (Iterable, Braze), CRMs (HubSpot, Salesforce), and data warehouses (Snowflake, Databricks). Designed and deployed product analytics solutions to track customer journeys and measure marketing effectiveness. Troubleshot data discrepancies and resolved tracking issues across digital platforms. Collaborated with development teams to maintain accurate data collection and ensure data quality.

Founder at Butiga

July 1, 2023 - Present

Provided product analytics and data consulting for clients including Busuu, Giggster, and BeActive. Conducted data collection audits and developed measurement plans aligned with business objectives. Built dashboards and reports using Looker Studio and Tableau to present data in actionable formats. Managed performance marketing for clients including Supercharge Design and Tapform.

Growth Marketing Specialist at Endava

October 1, 2022 - March 1, 2023

Led implementation projects for customer engagement platforms (Iterable, Braze). Designed and built lifecycle marketing campaigns to drive user engagement and retention. Designed and coded responsive email templates. Built marketing automation workflows to scale customer communications.

Head of Growth Marketing at 57hours

July 1, 2020 - September 1, 2022

Scaled monthly gross revenue from zero to $150K+ with positive ROI. Built and maintained KPI dashboards with custom attribution models to drive data-informed decisions. Reduced CAC through systematic A/B testing of on-site features, layouts, and messaging. Leveraged product analytics, competitive analysis, and user research to optimize user acquisition funnels. Implemented CRM and email marketing automation to scale personalized customer communication.

Marketing Manager at Shift (acquired by Infobip)

July 1, 2018 - June 1, 2020

Generated high-quality B2B and B2C marketing leads through paid advertising campaigns. Automated MQL to SQL conversion using CRM and email marketing software. Created sales enablement materials (landing pages, pitch decks, brochures) improving close rates.

Volunteering Marketing Manager at DUMP Association of Young Programmers

January 1, 2016 - December 31, 2019

Student organization organizing educational tech events, internal workshops, and development projects.

Volunteering Marketing Manager at DUMP Association of Young Programmers

January 1, 2024 - Present

Student organization organizing educational tech events, internal workshops, and development projects.

Senior Martech Consultant at McGaw (Contractor)

December 1, 2024 - Present

Implement and optimize marketing technology stacks for enterprise clients, including CDPs (Segment), CEPs (Iterable, Braze), CRMs (HubSpot, Salesforce), and data warehouses (Snowflake, Databricks). Design and deploy product analytics solutions to track customer journeys and measure marketing effectiveness. Troubleshoot data discrepancies and resolve tracking issues across digital platforms. Collaborate with development teams to maintain accurate data collection and ensure data quality.

Marketing Specialist at Endava

October 1, 2022 - March 31, 2023