Stipe Lelas
I'm a marketer turned martech specialist with 7+ years of experience across performance marketing, CRO, email marketing, and growth.
About
I’m a marketer turned martech specialist with 7+ years of experience across performance marketing, CRO, email marketing, and growth. I now focus on the technical side: analytics implementation, data infrastructure, and marketing technology to help marketing teams succeed with the tools and data they need.
I’m a full-stack developer (React, Node.js) comfortable with SQL and cloud databases, blending marketing and engineering to build data-driven solutions that scale.
- 10 years' experience
- Joined April 2026
Skills· 35
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Professional Services
- Media & Entertainment
Work experience· 9 roles
Implement and optimize marketing technology stacks for enterprise clients, including CDPs (Segment), CEPs (Iterable, Braze), CRMs (HubSpot, Salesforce), and data warehouses (Snowflake, Databricks). Design and deploy product analytics solutions to track customer journeys and measure marketing effectiveness. Troubleshoot data discrepancies and resolve tracking issues across digital platforms. Collaborate with development teams to maintain accurate data collection and ensure data quality.
Implemented and optimized marketing technology stacks for enterprise clients, including CDPs (Segment), CEPs (Iterable, Braze), CRMs (HubSpot, Salesforce), and data warehouses (Snowflake, Databricks). Designed and deployed product analytics solutions to track customer journeys and measure marketing effectiveness. Troubleshot data discrepancies and resolved tracking issues across digital platforms. Collaborated with development teams to maintain accurate data collection and ensure data quality.
Student organization organizing educational tech events, internal workshops, and development projects.
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