Available to hire
Hi! I am Kai and I am a Brisbane-based creative! I have spearheaded creative projects in fashion, hospitality and even the finance industry. I live at the intersection of art and analytics, where strategy meets spontaneity, and creativity is backed by data. I’ve always believed that marketing is modern-day storytelling. The kind that makes people feel something, while also being optimised for search, reach, and resonance. I am a proactive, reliable and trustworthy partner and will do my best no matter the project!
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Chinese
Advanced
Work Experience
Content Marketing & KOL Relationship Specialist at Buboo
November 2, 2022 - March 2, 2023Managed social media strategy for Buboo, a hyper-fast portfolio company and baby fashion label. Grew Buboo’s newly launched TikTok to 900 followers within three months, and achieved a 30% growth in sales. Amplified engagement through curated content and community interactions, resulting in a 20% increase in web traffic and strengthened brand visibility.
Social Media Lead at Newish Communications
November 2, 2024 - February 2, 2025Led a team of 8 to execute the social media calendar. Ideated content for Instagram and TikTok, and achieved a 60% increase in engagement.
Marketing Specialist (Casual) at Seafood West End
September 1, 2025 - February 1, 2026Plan and execute marketing strategy; produce SEO-optimized content for Instagram; analyze social media metrics to refine strategies. Achieved a 66% increase in engagement and an 83% increase in external links.
Marketing Manager at Seafood West End
January 2, 2026 - March 2, 2026Pioneered a scalable ambassador program, overseeing ideation through program-wide execution. Leveraged SEO-driven content on Instagram to scale account visibility, achieving a substantial reach increase and follower growth since January.
Education
Bachelor in Communications, Major in Digital Media at University of Queensland, Australia
January 1, 2023 - January 1, 2025Diploma (With Distinction) in Fashion Merchandising & Marketing at Nanyang Academy of Fine Arts, Singapore
January 1, 2019 - December 31, 2022Qualifications
Dean's List
January 11, 2030 - April 21, 2026Finalist, Creative Strategist (Newish Communications) 2024
January 11, 2030 - April 21, 2026IA A ‘Big Idea’ Finalist Creative Strategist for Newish Communications (2024)
January 11, 2030 - April 21, 2026Industry Experience
Media & Entertainment, Retail, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
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