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Hi, I’m Charu Kanojia, a performance marketing professional based in Singapore with 14+ years of experience driving revenue growth through PPC and D2C strategies. I scale campaigns across Google, Meta, and LinkedIn, optimize ROI, and lead high-performing teams. I’m known for data-driven optimization that improves ROI and lowers CAC. I enjoy collaborating with cross-functional teams and mentoring marketing squads from 5 to 20+ members to deliver measurable outcomes. My experience spans agencies and brands, delivering growth through full-funnel campaigns, D2C marketing, and a strong penchant for ROI-driven decision making.…Hi, I’m Charu Kanojia, a performance marketing professional based in Singapore with 14+ years of experience driving revenue growth through PPC and D2C strategies. I scale campaigns across Google, Meta, and LinkedIn, optimize ROI, and lead high-performing teams. I’m known for data-driven optimization that improves ROI and lowers CAC. I enjoy collaborating with cross-functional teams and mentoring marketing squads from 5 to 20+ members to deliver measurable outcomes. My experience spans agencies and brands, delivering growth through full-funnel campaigns, D2C marketing, and a strong penchant for ROI-driven decision making.

Charu Kanojia

Digital Marketer, Marketing Strategist, Content Creator, +2

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Hi, I’m Charu Kanojia, a performance marketing professional based in Singapore with 14+ years of experience driving revenue growth through PPC and D2C strategies. I scale campaigns across Google, Meta, and LinkedIn, optimize ROI, and lead high-performing teams. I’m known for data-driven optimization that improves ROI and lowers CAC. I enjoy collaborating with cross-functional teams and mentoring marketing squads from 5 to 20+ members to deliver measurable outcomes. My experience spans agencies and brands, delivering growth through full-funnel campaigns, D2C marketing, and a strong penchant for ROI-driven decision making.…Hi, I’m Charu Kanojia, a performance marketing professional based in Singapore with 14+ years of experience driving revenue growth through PPC and D2C strategies. I scale campaigns across Google, Meta, and LinkedIn, optimize ROI, and lead high-performing teams. I’m known for data-driven optimization that improves ROI and lowers CAC. I enjoy collaborating with cross-functional teams and mentoring marketing squads from 5 to 20+ members to deliver measurable outcomes. My experience spans agencies and brands, delivering growth through full-funnel campaigns, D2C marketing, and a strong penchant for ROI-driven decision making.

Available to hire

Hi, I’m Charu Kanojia, a performance marketing professional based in Singapore with 14+ years of experience driving revenue growth through PPC and D2C strategies. I scale campaigns across Google, Meta, and LinkedIn, optimize ROI, and lead high-performing teams. I’m known for data-driven optimization that improves ROI and lowers CAC.

I enjoy collaborating with cross-functional teams and mentoring marketing squads from 5 to 20+ members to deliver measurable outcomes. My experience spans agencies and brands, delivering growth through full-funnel campaigns, D2C marketing, and a strong penchant for ROI-driven decision making.

Skills

Google Ads

Facebook Ads

Experience Level

Google Ads

Expert

Facebook Ads

Expert

Language

English

Fluent

Work Experience

Senior Media Planner, Digital

June 1, 2024 - Present

Lead end-to-end campaign strategy across Google, Meta, LinkedIn & Bing; Drive revenue growth and lead generation through performance marketing; Optimize campaigns for ROI, conversions, and CAC.

Performance Marketing Lead at Blue Tokai Coffee Roasters

July 1, 2023 - April 30, 2024

Led a team of 5; managed cross-functional team of 20+; Owned D2C strategy across PPC, social, WhatsApp & email; Improved campaign performance through data-driven optimization.

Group Head - Marketing at Interactive Avenues

May 1, 2022 - March 31, 2023

Managed teams up to 12 members and large campaign budgets; Delivered revenue growth via performance campaigns (Google, Meta, LinkedIn); Led strategy for client growth and new business pitches.

Senior Manager - Media Solutions at Publicis Groupe

December 1, 2020 - May 31, 2022

Managed and mentored performance marketing teams; Executed full-funnel campaigns across Google & Meta; Optimized budgets and performance for D2C brands.

Media Activation Manager at Essence Global

July 1, 2018 - September 30, 2020

Managed campaigns for Google products (Pixel, Home, Chrome); Specialized in Search, Display, UAC & Shopping campaigns; Led team training and campaign strategy.

Business Analyst at Accenture

June 1, 2016 - December 31, 2017

Led campaign builds, keyword strategy, and ongoing optimization to improve performance; Conducted performance analysis including attribution, geo, and time-based insights; Collaborated with cross-functional and offshore teams to ensure seamless campaign execution.

Senior Analyst at Askmebazaar

May 1, 2015 - May 31, 2016

Creating and Optimizing Search, Display, Shopping and Video Campaigns on Google AdWords; Performed in-depth competitor reviews; Developing re-marketing strategies; Produced and submitted weekly reports outlining progress against KPI objectives.

Media Analyst at AON

March 1, 2012 - May 31, 2015

PPC campaign execution, optimization, and reporting; Keyword strategy, attribution analysis, and performance tracking.