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I am Tao Li, a Senior Web Software Engineer with over 10 years of experience designing and scaling high-traffic eCommerce and web platforms. I specialize in PHP, JavaScript, and modern frameworks such as Vue.js and Magento, delivering robust, scalable applications. I am passionate about clean code, performance optimization, and continuous improvement, with hands-on experience in full-stack development, API design, real-time systems, and cloud infrastructure. I enjoy collaborating with product teams to ship features end-to-end and continuously improve system performance.…I am Tao Li, a Senior Web Software Engineer with over 10 years of experience designing and scaling high-traffic eCommerce and web platforms. I specialize in PHP, JavaScript, and modern frameworks such as Vue.js and Magento, delivering robust, scalable applications. I am passionate about clean code, performance optimization, and continuous improvement, with hands-on experience in full-stack development, API design, real-time systems, and cloud infrastructure. I enjoy collaborating with product teams to ship features end-to-end and continuously improve system performance.

Tao Li

Web Developer, Full Stack Developer, Back-End Developer, +2

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I am Tao Li, a Senior Web Software Engineer with over 10 years of experience designing and scaling high-traffic eCommerce and web platforms. I specialize in PHP, JavaScript, and modern frameworks such as Vue.js and Magento, delivering robust, scalable applications. I am passionate about clean code, performance optimization, and continuous improvement, with hands-on experience in full-stack development, API design, real-time systems, and cloud infrastructure. I enjoy collaborating with product teams to ship features end-to-end and continuously improve system performance.…I am Tao Li, a Senior Web Software Engineer with over 10 years of experience designing and scaling high-traffic eCommerce and web platforms. I specialize in PHP, JavaScript, and modern frameworks such as Vue.js and Magento, delivering robust, scalable applications. I am passionate about clean code, performance optimization, and continuous improvement, with hands-on experience in full-stack development, API design, real-time systems, and cloud infrastructure. I enjoy collaborating with product teams to ship features end-to-end and continuously improve system performance.

Available to hire

I am Tao Li, a Senior Web Software Engineer with over 10 years of experience designing and scaling high-traffic eCommerce and web platforms. I specialize in PHP, JavaScript, and modern frameworks such as Vue.js and Magento, delivering robust, scalable applications.

I am passionate about clean code, performance optimization, and continuous improvement, with hands-on experience in full-stack development, API design, real-time systems, and cloud infrastructure. I enjoy collaborating with product teams to ship features end-to-end and continuously improve system performance.

Skills

Experience Level

Expert

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Intermediate

Work Experience

Senior Web Developer at Trade Tested

February 1, 2017 - Present

Led development and ongoing optimisation of a large-scale eCommerce platform serving New Zealand customers. Designed and implemented scalable frontend architecture using Vue.js/Nuxt (PWA) with Magento backend. Built and optimised RESTful integrations between frontend and backend systems. Implemented WebSocket-based real-time communication between frontend and backend. Managed cloud infrastructure on Google Cloud Platform with containerised deployments using Docker. Contributed to CI/CD workflows using GitHub. Improved website performance and reliability using Cloudflare CDN. Integrated analytics including Google Tag Manager, GA4, and Meta Pixel. Collaborated with product and marketing to deliver features end-to-end. Leveraged AI development tools to improve development efficiency and code quality.

Web Developer at Online Republic

August 1, 2014 - February 1, 2017

Maintained and enhanced large-scale legacy systems across multiple booking platforms (cruise, car rental, camper rental). Delivered new features across both frontend and backend systems in a complex multi-team environment. Collaborated with a team of 15+ developers to improve system stability and performance. Participated in code reviews and contributed to improving development practices.