I’m a technical freelancer with a professional software development background, specializing in HubSpot CRM implementation, process automation, and system integration. I design and implement sales and marketing processes, workflows, reporting, and integrations using APIs and webhooks. I also build full-stack applications and AI-powered automation solutions. With hands-on delivery, data migration/cleanup, and user training, I help teams streamline operations and turn requirements into working systems.…

Lisa Götz

I’m a technical freelancer with a professional software development background, specializing in HubSpot CRM implementation, process automation, and system integration. I design and implement sales and marketing processes, workflows, reporting, and integrations using APIs and webhooks. I also build full-stack applications and AI-powered automation solutions. With hands-on delivery, data migration/cleanup, and user training, I help teams streamline operations and turn requirements into working systems.…

Available to hire

I’m a technical freelancer with a professional software development background, specializing in HubSpot CRM implementation, process automation, and system integration. I design and implement sales and marketing processes, workflows, reporting, and integrations using APIs and webhooks.

I also build full-stack applications and AI-powered automation solutions. With hands-on delivery, data migration/cleanup, and user training, I help teams streamline operations and turn requirements into working systems.

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Skills

Experience Level

CRM
Expert
HubSpot
Expert
ASP.NET
Expert
Make
Expert
JavaScript
Expert
Java
Expert
C#
Expert
API
Expert
SQL
Expert
Zapier
Expert
n8n
Expert
TypeScript
Expert
Jira
Expert
Power BI
Expert
React JS
Intermediate
Tableau
Intermediate
GitHub CoPilot
Intermediate
React Native
Beginner
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Language

German
Fluent
English
Advanced
Spanish; Castilian
Intermediate
French
Intermediate

Work Experience

Technical Freelancer · CRM & Automation at Self-employed
March 1, 2026 - Present
HubSpot CRM implementation and optimization, including pipelines, properties, workflows, lists, marketing contacts, and reporting/dashboard setup. Build CRM and sales/marketing automations using Make.com, n8n, Zapier, APIs and webhooks. Perform external system integrations, data migration and data cleanup, and design end-to-end processes. Provide technical consulting and independent delivery of client requirements, including user training. Also develops full-stack web solutions and AI-powered automation solutions.
Freelance Web Developer at Self-employed
March 1, 2026 - Present
Self-employed freelance work focusing on full-stack web development, API & ERP integration, process automation, AI-powered workflows, and data analysis & reporting.
DAP Solution Engineer at Charlton House Professional Services
October 1, 2025 - February 1, 2026
Designed and implemented WalkMe digital adoption solutions. Analyzed user processes and built tailored in-app guidance and automations to improve user onboarding and adoption.
Full-Stack Web Developer at Charlton House Professional Services UK
October 1, 2025 - February 1, 2026
Full-stack development; API & ERP integration; process automation; AI-powered workflows; data analysis & reporting.
Application Developer at Asseco Solutions AG
July 1, 2024 - June 1, 2025
Full-stack development using ASP.NET, C#, JavaScript/TypeScript, Java, HTML/CSS and SQL. Configured and enhanced flexMobility in an ERP-related environment. Supported internal and external training and worked with Jira, Confluence, Git, and SVN.
Application Developer - Full-Stack Development at ASP.net AG
July 1, 2024 - June 1, 2025
Full-stack development using ASP.NET, JavaScript, TypeScript, Java, HTML/CSS, SQL, C#, C/C++; training/support for interns & externals; mobility configuration & development; tools: Jira, Confluence, TortoiseSVN, Git.
State-certified Trainer at IHK Karlsruhe
November 1, 2022 - November 1, 2022
State-certified trainer.
Associate Application Developer at Asseco Solutions AG
July 1, 2022 - June 1, 2024
Developed and maintained enterprise software and implemented customer-specific technical requirements.
Associate Application Developer at IHK Karlsruhe
July 1, 2022 - June 1, 2024
Associate role during apprenticeship in application development; state-certified training.

Education

Fachinformatikerin für Anwendungsentwicklung at IHK Karlsruhe
September 1, 2019 - July 1, 2022
Abitur at Wirtschaftsgymnasium
January 11, 2030 - April 25, 2026
Trainer qualification (AEVO) at IHK Karlsruhe (Trainer Aptitude Examination - AEVO)
November 1, 2022 - November 1, 2022
IT Specialist for Application Development (IHK vocational qualification) at Asseco Solutions AG / Heinrich-Hertz-Schule
September 1, 2019 - July 1, 2022
Abitur (Business High School) at Robert-Schuman-Schule
January 1, 2018 - January 1, 2019
Trainer qualification (AEVO) at IHK Karlsruhe (German Chamber of Industry and Commerce)
January 1, 2022 - November 1, 2022
IT Specialist for Application Development (vocational qualification) at Asseco Solutions AG / Heinrich-Hertz-Schule
September 1, 2019 - July 1, 2022
Abitur (Business High School) at Robert-Schuman-Schule
January 1, 2015 - January 1, 2019

Qualifications

Staatlich geprüfte Ausbilderin
November 1, 2022 - April 25, 2026
Trainer Aptitude Examination (AEVO)
November 1, 2022 - August 26, 2026
IT Specialist for Application Development (IHK vocational qualification)
September 1, 2019 - July 1, 2022
Trainer Aptitude Examination (AEVO)
November 1, 2022 - August 26, 2026
IT Specialist for Application Development (IHK vocational qualification)
September 1, 2019 - July 1, 2022

Industry Experience

Software & Internet, Professional Services, Education, Media & Entertainment, Other, Computers & Electronics
    HubSpot Expert

    I work with HubSpot to design and implement scalable CRM and automation systems that improve sales processes and customer lifecycle management.
    This includes:
    Building automated deal and lead workflows (e.g. follow-ups, status updates, task creation)
    Structuring pipelines and lifecycle stages to reflect real business processes
    Automating lead qualification and routing
    Creating reporting setups and dashboards for performance tracking
    Integrating HubSpot with external tools (e.g. via APIs, Make, or custom logic)
    Ensuring data consistency and clean CRM architecture
    My focus is not just on setting up workflows, but on making sure they actually work in real operations and improve conversion, efficiency, and visibility.