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I'm JX (Liu Jixu), a Singapore-based social media and content marketing professional with over 8 years of experience creating engaging content across TikTok, Instagram, YouTube, and Xiaohongshu.…

Liu Jixu

Social Media Manager, Content Creator, Content Producer, +2

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I'm JX (Liu Jixu), a Singapore-based social media and content marketing professional with over 8 years of experience creating engaging content across TikTok, Instagram, YouTube, and Xiaohongshu.…

Available to hire

I’m JX (Liu Jixu), a Singapore-based social media and content marketing professional with over 8 years of experience creating engaging content across TikTok, Instagram, YouTube, and Xiaohongshu.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Social Media Marketing Manager / Content Creator at Freelance

June 1, 2020 - September 1, 2023

Developed and executed multi-channel content strategies across social platforms; built and nurtured online communities; led data-driven content reviews and bi-weekly analytics; produced viral content and campaigns; collaborated with cross-functional teams to align content with marketing and product objectives.

Social Media Marketing Manager / Content Creator at Bandwagon x Tao Group

April 1, 2024 - August 1, 2024

Produced and hosted two original video series; grew YouTube subscriber base from 70k to 200k through paid and organic campaigns; developed multi-platform content strategies; launched Xiaohongshu presence; led influencer/KOL campaigns; built creator network for brand collaborations; aligned content with operational goals.

Social Media & Content Marketing Manager at HostPitch Media, Phillip Securities

September 1, 2024 - November 1, 2025

Hosted and moderated KOL/influencer campaigns; leveraged creator network for brand collaborations; produced content assets for Asia Expo 2025; built and nurtured online communities; produced articles, websites, and social content; led analytics reviews and regular stakeholder reports.

Social Media Manager / Content Creator at Staynex

November 1, 2025 - Present

Hosted and produced on-ground content, serving as content creator and media partner for Asia Cat Expo 2025; produced full-suite content across graphic, video, and written formats for multiple SME clients; built and nurtured online communities; launched new content formats for WHTP and grew audience organically; managed campaigns across platforms.