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I am a results-driven digital marketing professional with over nine years of experience, and for the past five years I have managed fundraising marketing for Guide Dogs for the Blind Association. I specialise in using paid and organic digital channels to drive brand awareness, engagement, donations and a range of other measurable conversions. Throughout my career I have worked for both agency and client-side teams and have developed a deep understanding of digital marketing strategy, social media management, SEO and data analytics, with a strong focus on maximizing ROI through targeted campaigns.…I am a results-driven digital marketing professional with over nine years of experience, and for the past five years I have managed fundraising marketing for Guide Dogs for the Blind Association. I specialise in using paid and organic digital channels to drive brand awareness, engagement, donations and a range of other measurable conversions. Throughout my career I have worked for both agency and client-side teams and have developed a deep understanding of digital marketing strategy, social media management, SEO and data analytics, with a strong focus on maximizing ROI through targeted campaigns.

Gabi Tranter

Content Creator, Content Designer, Copywriter, +2

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I am a results-driven digital marketing professional with over nine years of experience, and for the past five years I have managed fundraising marketing for Guide Dogs for the Blind Association. I specialise in using paid and organic digital channels to drive brand awareness, engagement, donations and a range of other measurable conversions. Throughout my career I have worked for both agency and client-side teams and have developed a deep understanding of digital marketing strategy, social media management, SEO and data analytics, with a strong focus on maximizing ROI through targeted campaigns.…I am a results-driven digital marketing professional with over nine years of experience, and for the past five years I have managed fundraising marketing for Guide Dogs for the Blind Association. I specialise in using paid and organic digital channels to drive brand awareness, engagement, donations and a range of other measurable conversions. Throughout my career I have worked for both agency and client-side teams and have developed a deep understanding of digital marketing strategy, social media management, SEO and data analytics, with a strong focus on maximizing ROI through targeted campaigns.

Available to hire

I am a results-driven digital marketing professional with over nine years of experience, and for the past five years I have managed fundraising marketing for Guide Dogs for the Blind Association. I specialise in using paid and organic digital channels to drive brand awareness, engagement, donations and a range of other measurable conversions.

Throughout my career I have worked for both agency and client-side teams and have developed a deep understanding of digital marketing strategy, social media management, SEO and data analytics, with a strong focus on maximizing ROI through targeted campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Officer at Guide Dogs for the Blind Association

August 1, 2019 - Present

Developing, implementing, tracking and optimising marketing campaigns across all digital channels to maximise fundraising income, e-commerce sales, donations and volunteer applications. Coordinate and build digital marketing campaigns for fundraising, donating, volunteering, e-commerce and HR; liaise with stakeholders and brief external agencies. Monitor and report results for paid and organic activity; deliver stakeholder reports with recommendations for continuous optimisation. Manage social media calendar and channel plan; lead on paid search integration with SEO; build and optimise PPC campaigns with external agencies. Foster relationships with business areas and agencies to deliver key digital marketing activity and customer journeys. Ensure content is digital-first and coordinate content shoots for assets. Stay updated on policy, governance and accessibility in social media marketing.

Marketing Executive at Generate UK

March 1, 2018 - August 1, 2019

Created social media strategies for clients, produced content (blogs, website and email campaigns), and managed social posting, monitoring and engagement. Developed website analytics, SEO and PPC support; produced marketing reports and supported agency relationships and client communications.

Digital Marketing Executive at Marshall Motor Group (formerly Ridgeway Group)

April 1, 2015 - February 1, 2018

Created content for the award-winning group website; managed social media for 24 vehicle brands across 103 dealerships; planned and executed marketing campaigns, including paid social; produced core marketing reports and assisted online advertising campaigns, sponsorships, events and eBroadcasts; managed printed material.

Duty Manager at Bradfield College

October 1, 2012 - Present

Weekend duty manager supporting boarding pupils and health club members; lifeguarding 25m pool; supported sporting activities, event management, membership sales and customer service; administered first aid as required.

Studio Assistant at Shane Miller Photography

January 1, 2012 - February 1, 2015

Assisted on photo shoots; client welcome and customer service; generated marketing promotions; packaging and sales at local events.

Kennel Maid at Granary Kennels

June 1, 2010 - December 1, 2011

Weekend and holiday duties caring for dogs, cats and rabbits; animal welfare.