Hi, I’m Lina Malaskeviciene, a results-driven marketing leader with 15+ years of experience in B2B and B2C marketing, specializing in digital strategy, brand growth, and high-impact campaigns. I blend creativity with data-driven insights to drive engagement and revenue, excelling at strategic vision and precise execution. I’m passionate about brand storytelling and its role in business growth, turning ideas into measurable results. Based in Den Haag, The Netherlands, I organize and deliver high-impact online and in-person business events, nurture partner relationships, and lead cross-functional marketing and communications initiatives. I’ve collaborated with local and international partners to drive joint marketing and co-branding, and I thrive on data-driven decisions to optimize campaigns and generate qualified leads.…

Lina Malaskeviciene

Hi, I’m Lina Malaskeviciene, a results-driven marketing leader with 15+ years of experience in B2B and B2C marketing, specializing in digital strategy, brand growth, and high-impact campaigns. I blend creativity with data-driven insights to drive engagement and revenue, excelling at strategic vision and precise execution. I’m passionate about brand storytelling and its role in business growth, turning ideas into measurable results. Based in Den Haag, The Netherlands, I organize and deliver high-impact online and in-person business events, nurture partner relationships, and lead cross-functional marketing and communications initiatives. I’ve collaborated with local and international partners to drive joint marketing and co-branding, and I thrive on data-driven decisions to optimize campaigns and generate qualified leads.…

Available to hire

Hi, I’m Lina Malaskeviciene, a results-driven marketing leader with 15+ years of experience in B2B and B2C marketing, specializing in digital strategy, brand growth, and high-impact campaigns. I blend creativity with data-driven insights to drive engagement and revenue, excelling at strategic vision and precise execution. I’m passionate about brand storytelling and its role in business growth, turning ideas into measurable results.

Based in Den Haag, The Netherlands, I organize and deliver high-impact online and in-person business events, nurture partner relationships, and lead cross-functional marketing and communications initiatives. I’ve collaborated with local and international partners to drive joint marketing and co-branding, and I thrive on data-driven decisions to optimize campaigns and generate qualified leads.

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Skills

Experience Level

Language

English
Advanced
Lithuanian
Advanced

Work Experience

Marketing Specialist at Telamon Bouw B.V.
May 1, 2022 - October 1, 2024
Directed a full audit of Telamon Bouw’s marketing and communication strategy; developed and executed a renewed B2B LinkedIn strategy with content pillars, messaging framework, and posting guidelines; redesigned the company website for clearer value communication and improved user experience; created branded templates to support consistent outreach; delivered a comprehensive action plan for ongoing brand development and long-term communication growth; completed project within a short-term contract.
Acting Marketing Manager at PPG Corporation
May 1, 2022 - October 1, 2024
Led brand development and communication for Tikkurila, Vivacolor, and Anza in boosting market presence; managed budgets and contracts with external partners; implemented marketing plans; executed digital strategies including media, PR events, and campaigns; created engaging digital content, increasing social media engagement and website traffic; handled content creation and performance tracking with various tools; developed and managed email campaigns via HubSpot; led community projects and POS materials; drove brand awareness through strategic initiatives with measurable impact.
Marketing Lead at Benelux Baltics in Business (The Netherlands)
October 1, 2024 - Present
Directed B2B marketing strategy and brand development to strengthen presence and credibility across Benelux and Baltic markets. Developed and implemented integrated marketing plans, ensuring consistent messaging and measurable business growth. Led digital and communication initiatives, including media relations, PR, and multi-channel campaigns.
Marketing Project Manager at Baltic Petroleum, JSC
January 1, 2015 - February 1, 2022
Boosted retail brand awareness from 4% to 42% (Top of Mind awareness). Led the launch and communication strategy for the Baltic Petroleum app. Directed a retail rebranding, ensuring a seamless transition and increased brand recognition. Developed and maintained a unified brand strategy in a fast-paced retail environment. Executed 360° campaigns for EFEKT fuel and a new coffee brand, driving consumer engagement. Managed website and social media, increasing brand visibility and audience reach. Designed and executed strategic marketing plans aligned with business goals.
Marketing Lead at VIADA LTD
October 1, 2011 - January 1, 2015
Developed and executed brand communication in alignment with the communication strategy. Designed and implemented effective marketing plans to drive brand growth. Managed and enhanced the company website and social media channels, ensuring strategic content development, engagement, and visibility.
Executive Assistant at Whirlpool Baltic, JSC
January 1, 1998 - January 1, 2011

Education

Bachelor of Business Management at Vilnius Business College
January 1, 1994 - January 1, 1998
Google Data Analytics Certificate at Google (Online)
January 1, 2020 - January 1, 2022

Qualifications

Google Data Analytics Certificate
January 1, 2020 - January 1, 2022
Member of LIMA – Association of Lithuanian Marketing
January 1, 2014 - April 30, 2026

Industry Experience

Professional Services, Manufacturing, Retail, Software & Internet, Media & Entertainment

Skills

Experience Level