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Hi, I’m Van Sarna, a results-driven product designer with 8+ years of experience across 11 countries and 34 industries. I blend business sense and psychology to craft intuitive, revenue-driving experiences for SMBs and cross-functional product teams in distributed environments. I love collaborating with cross-functional teams, turning vague ideas into clean flows, and using data-informed insights to optimize onboarding, retention, and conversions. When I’m not designing, I enjoy exploring design systems, mentoring junior designers, and staying curious about how technology can improve everyday experiences.…Hi, I’m Van Sarna, a results-driven product designer with 8+ years of experience across 11 countries and 34 industries. I blend business sense and psychology to craft intuitive, revenue-driving experiences for SMBs and cross-functional product teams in distributed environments. I love collaborating with cross-functional teams, turning vague ideas into clean flows, and using data-informed insights to optimize onboarding, retention, and conversions. When I’m not designing, I enjoy exploring design systems, mentoring junior designers, and staying curious about how technology can improve everyday experiences.

Van Sarna

Product Designer, UI Designer, UX Designer, +2

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Hi, I’m Van Sarna, a results-driven product designer with 8+ years of experience across 11 countries and 34 industries. I blend business sense and psychology to craft intuitive, revenue-driving experiences for SMBs and cross-functional product teams in distributed environments. I love collaborating with cross-functional teams, turning vague ideas into clean flows, and using data-informed insights to optimize onboarding, retention, and conversions. When I’m not designing, I enjoy exploring design systems, mentoring junior designers, and staying curious about how technology can improve everyday experiences.…Hi, I’m Van Sarna, a results-driven product designer with 8+ years of experience across 11 countries and 34 industries. I blend business sense and psychology to craft intuitive, revenue-driving experiences for SMBs and cross-functional product teams in distributed environments. I love collaborating with cross-functional teams, turning vague ideas into clean flows, and using data-informed insights to optimize onboarding, retention, and conversions. When I’m not designing, I enjoy exploring design systems, mentoring junior designers, and staying curious about how technology can improve everyday experiences.

Available to hire

Hi, I’m Van Sarna, a results-driven product designer with 8+ years of experience across 11 countries and 34 industries. I blend business sense and psychology to craft intuitive, revenue-driving experiences for SMBs and cross-functional product teams in distributed environments.

I love collaborating with cross-functional teams, turning vague ideas into clean flows, and using data-informed insights to optimize onboarding, retention, and conversions. When I’m not designing, I enjoy exploring design systems, mentoring junior designers, and staying curious about how technology can improve everyday experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Product Designer at ExperiencePumble

June 1, 2023 - Present

Led market analysis and feature prioritization to identify high-impact onboarding and cross-platform ubiquity opportunities, enabling 10,000+ active users in 3 months. Achieved 35% Month-3 retention, surpassing freemium benchmarks through simplified flows and full feature access from day one for SMB and non-technical teams. Drove 25% free-to-paid conversion for cake.com (vs. 15% industry avg.) and earned 4.5–4.7★ ratings with +50 NPS due to intuitive design and pricing optimization.

Product & Web Designer at Wind-UX

March 1, 2023 - Present

Managed full-cycle e-commerce projects (UX to launch) for multiple brands, delivering 24+ projects in 52 days. Designed Empaithy, an AI-driven wellness tool, achieving +44 NPS and 4.5★ rating from 5,000+ users; improved M1→M3 retention from 28% to 35% through empathetic conversational design. Collaborated on flows & funnels, leading to a 125% increase in conversions via a web-builder for businesses and educators.

UI/UX Designer at Synergy Studio

June 1, 2019 - December 1, 2022

Enhanced lead generation by 21% via website redesigns focused on UX and lead capture. Conducted usability testing, A/B testing, and user research for the CIBC Canada app, resulting in a 44% improvement in usability. Developed and launched Flowwow, a multi-category e-commerce platform achieving a 52% NPS.

Consumer Analyst at Ample Insight

July 1, 2016 - November 1, 2019

Drove insights across diverse sectors (FM CG, E-commerce) using consumer psychology and data visualization (Tableau, Power BI). Implemented data cleansing and trust hierarchy redesign, resulting in a 25% improvement in data analysis fidelity. Led VOC initiatives, increasing customer satisfaction by 15% and improving product experiences by 12% through Qualtrics.