Available to hire
I am a motivated, hands-on Senior Full Stack Developer with extensive experience delivering eloquent e-commerce and CMS-driven solutions for multi-brand environments. I enjoy shaping robust architectures, leading multi-disciplinary teams, and partnering with product and design to ship features that scale. I’m passionate about clean code, performance, and mentoring others to grow their skills and confidence.
When I’m not coding, I love exploring new technologies, contributing to open-source if time allows, and supporting businesses through digital transformation and strategic technical decisions.
Skills
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Language
English
Fluent
Work Experience
Senior Developer at Pentland Brands Limited
December 1, 2017 - July 1, 2019Senior Developer at Pentland Brands Limited. Remote with regular on-site work in Nottingham and London. Led front-end and CMS development across a multi-brand e-commerce portfolio including Speedo, Berghaus, Canterbury, Endura, Kickers and Mitre. Built and migrated key sites to Magento, Shopify and WordPress/WooCommerce; created a local LEMP development environment for PHP projects; led the migration of the Speedo blog to WordPress Multisite. Delivered cross-brand features such as one-step checkout, language selector, and a reusable component library; developed data-driven tools like a language selector and a post-purchase upsell. Implemented A/B testing support, GTM and data layer enhancements, live chat rollout, and monitoring. Integrated third-party services (PeopleVox, Metapack, Omtria, Cloudinary, POQ) and managed end-to-end deployment, hosting, security, and performance optimization. Drove migrations from Magento to Shopify Pro and managed custom PHP-based data migrations for cus
Education
Qualifications
Industry Experience
Software & Internet, Retail, Consumer Goods
Skills
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