Hi, I’m Trisha Co Reyes, a creative design specialist with a passion for turning ideas into visually compelling brand experiences. I’ve built hands-on expertise across internal communications, employer branding, digital design, and multimedia production at SM Retail, Shopee Philippines, and Comco Southeast Asia. I thrive in fast-paced environments, collaborate across teams, and enjoy transforming complex messages into clear, engaging visuals that support business goals. I mentor interns, led large-scale projects like redesigning intranets and newsletters, and continuously explore new tools and platforms—from e-learning assets to social media campaigns. I’m excited to continue crafting design solutions that elevate brands and connect with audiences.

Trisha Co Reyes

Hi, I’m Trisha Co Reyes, a creative design specialist with a passion for turning ideas into visually compelling brand experiences. I’ve built hands-on expertise across internal communications, employer branding, digital design, and multimedia production at SM Retail, Shopee Philippines, and Comco Southeast Asia. I thrive in fast-paced environments, collaborate across teams, and enjoy transforming complex messages into clear, engaging visuals that support business goals. I mentor interns, led large-scale projects like redesigning intranets and newsletters, and continuously explore new tools and platforms—from e-learning assets to social media campaigns. I’m excited to continue crafting design solutions that elevate brands and connect with audiences.

Available to hire

Hi, I’m Trisha Co Reyes, a creative design specialist with a passion for turning ideas into visually compelling brand experiences. I’ve built hands-on expertise across internal communications, employer branding, digital design, and multimedia production at SM Retail, Shopee Philippines, and Comco Southeast Asia. I thrive in fast-paced environments, collaborate across teams, and enjoy transforming complex messages into clear, engaging visuals that support business goals.

I mentor interns, led large-scale projects like redesigning intranets and newsletters, and continuously explore new tools and platforms—from e-learning assets to social media campaigns. I’m excited to continue crafting design solutions that elevate brands and connect with audiences.

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Language

English
Fluent

Work Experience

Creative Design Specialist — Engagement and Communications at SM Retail, Inc.
November 2, 2022 - Present
Developed and disseminated employee relations materials to promote HR initiatives and company-wide programs. Conceptualized and designed a wide range of digital and print assets, including posters, banners, infographics, social media graphics, logos, email templates, event collateral, videos, animations, and presentations. Supervised and mentored a multimedia intern for nine months in creating communication materials aligned with corporate culture and engagement strategies. Led the redesign of the company intranet, ensuring a modern, user-friendly interface for easier access to internal resources. Designed layouts for the company’s digital newsletter Newsmaker, which promoted core values and employee engagement; the redesigned version won a Silver Anvil for Multimedia at the 59th Anvil Awards (2024). Produced content for e-learning platforms such as SM Academy, LinkedIn Learning, and the SM Sustainability School, including visual assets for training modules/manuals. Developed visual
Graphic Designer - Marketing at Shopee Philippines, Inc.
July 1, 2020 - November 1, 2022
Designed online and offline marketing materials, including product layouts, microsites, landing pages, EDMs, and social media graphics. Created both static and animated digital assets for in-app content and external brand partnerships. Proficiency in vector illustration demonstrated through the design of in-app game features (e.g., Shopee Farm, Shopee Candy, and Shopee Pets). Supported the team lead in managing projects, coordinating with cross-functional teams, and overseeing day-to-day creative operations. Collaborated with internal stakeholders to align deliverables with creative briefs and ensure timely project completion.
Brand Communication Intern – Public Relations at Comco Southeast Asia
July 1, 2019 - September 30, 2019
Assisted in drafting press releases and producing press kits. Managed press rounds and provided assistance during media events and activations. Designed offline materials for PR accounts. Contributed to the development of conceptual frameworks for event/campaigns. Worked with stakeholders to identify industry trends and developments that could influence PR initiatives.

Education

Bachelor of Arts in Organizational Communication at De La Salle University
January 1, 2015 - January 1, 2019
High School Diploma at St. Stephen's High School
January 1, 2011 - January 1, 2015

Qualifications

Civil Service Eligibility (Professional Level)
August 1, 2019 - May 1, 2026

Industry Experience

Retail, Media & Entertainment, Professional Services