Hi, I’m Yvette Coleen Cerdon, a versatile marketing professional focused on building strong brands and engaging campaigns across hospitality, retail, and tech. I enjoy turning ideas into cohesive, high-impact visuals and content, from strategic planning to on-brand execution that resonates with audiences. Collaborating with cross-functional teams—such as design, food and beverage, spa, and operations—I deliver creative assets, data-driven campaigns, and scalable processes that keep brand identity consistent while driving measurable results across digital and offline channels.

Yvette Coleen Cerdon

Hi, I’m Yvette Coleen Cerdon, a versatile marketing professional focused on building strong brands and engaging campaigns across hospitality, retail, and tech. I enjoy turning ideas into cohesive, high-impact visuals and content, from strategic planning to on-brand execution that resonates with audiences. Collaborating with cross-functional teams—such as design, food and beverage, spa, and operations—I deliver creative assets, data-driven campaigns, and scalable processes that keep brand identity consistent while driving measurable results across digital and offline channels.

Available to hire

Hi, I’m Yvette Coleen Cerdon, a versatile marketing professional focused on building strong brands and engaging campaigns across hospitality, retail, and tech. I enjoy turning ideas into cohesive, high-impact visuals and content, from strategic planning to on-brand execution that resonates with audiences.

Collaborating with cross-functional teams—such as design, food and beverage, spa, and operations—I deliver creative assets, data-driven campaigns, and scalable processes that keep brand identity consistent while driving measurable results across digital and offline channels.

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Language

English
Fluent

Work Experience

Marketing Specialist at Exist Software Labs Inc.
September 20, 2023 - June 20, 2025
Led end-to-end marketing initiatives across hospitality, retail, and tech industries; produced marketing materials; managed branding and campaigns; created SEO-aligned content (blogs, website updates), email campaigns, landing pages, and corporate collateral; collaborated cross-functionally with F&B, Spa, and Operations; maintained brand consistency and drove engagement across digital and on-ground channels.
Marketing Communications Executive at Shangri-La Boracay
July 1, 2025 - Present
Lead creation and execution of marketing materials across Shangri-La Boracay's Restaurant Outlets, Chi Spa, and resort-wide campaigns; produced video content and animations; designed social media artwork, Google Display Network creatives, and email marketing visuals; collaborated with F&B, Spa, and Operations for campaign alignment; managed branding and marketing campaigns across print, video, and digital platforms; led copywriting for taglines and retail messaging; produced promotional materials (flyers, banners, billboards).

Education

Bachelor of Science in Entrepreneurship at Polytechnic University of the Philippines
June 1, 2015 - May 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Travel & Hospitality, Professional Services