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I'm a data-driven digital marketer and e-commerce enthusiast who loves turning insights into engaging campaigns. At Cleverly SG, I optimise digital campaigns, run A/B tests, and craft social media strategies that boost engagement and conversions while coordinating website design and tracking across platforms. Earlier in my career, I led end-to-end IT solution discussions at NCODE, automated reporting for UNIQLO, and co-founded TheGreenllamas, where I learned about inventory management, branding, and ROI. I’m currently pursuing a part-time Bachelor of Science in Marketing at SUSS to deepen my strategic and analytical toolkit, and I enjoy applying WordPress, WooCommerce, and Google Analytics to deliver measurable business results.…I'm a data-driven digital marketer and e-commerce enthusiast who loves turning insights into engaging campaigns. At Cleverly SG, I optimise digital campaigns, run A/B tests, and craft social media strategies that boost engagement and conversions while coordinating website design and tracking across platforms. Earlier in my career, I led end-to-end IT solution discussions at NCODE, automated reporting for UNIQLO, and co-founded TheGreenllamas, where I learned about inventory management, branding, and ROI. I’m currently pursuing a part-time Bachelor of Science in Marketing at SUSS to deepen my strategic and analytical toolkit, and I enjoy applying WordPress, WooCommerce, and Google Analytics to deliver measurable business results.

Faye Pow

Content Creator, Brand Strategist, Marketing Strategist, +2

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I'm a data-driven digital marketer and e-commerce enthusiast who loves turning insights into engaging campaigns. At Cleverly SG, I optimise digital campaigns, run A/B tests, and craft social media strategies that boost engagement and conversions while coordinating website design and tracking across platforms. Earlier in my career, I led end-to-end IT solution discussions at NCODE, automated reporting for UNIQLO, and co-founded TheGreenllamas, where I learned about inventory management, branding, and ROI. I’m currently pursuing a part-time Bachelor of Science in Marketing at SUSS to deepen my strategic and analytical toolkit, and I enjoy applying WordPress, WooCommerce, and Google Analytics to deliver measurable business results.…I'm a data-driven digital marketer and e-commerce enthusiast who loves turning insights into engaging campaigns. At Cleverly SG, I optimise digital campaigns, run A/B tests, and craft social media strategies that boost engagement and conversions while coordinating website design and tracking across platforms. Earlier in my career, I led end-to-end IT solution discussions at NCODE, automated reporting for UNIQLO, and co-founded TheGreenllamas, where I learned about inventory management, branding, and ROI. I’m currently pursuing a part-time Bachelor of Science in Marketing at SUSS to deepen my strategic and analytical toolkit, and I enjoy applying WordPress, WooCommerce, and Google Analytics to deliver measurable business results.

Available to hire

I’m a data-driven digital marketer and e-commerce enthusiast who loves turning insights into engaging campaigns. At Cleverly SG, I optimise digital campaigns, run A/B tests, and craft social media strategies that boost engagement and conversions while coordinating website design and tracking across platforms.

Earlier in my career, I led end-to-end IT solution discussions at NCODE, automated reporting for UNIQLO, and co-founded TheGreenllamas, where I learned about inventory management, branding, and ROI. I’m currently pursuing a part-time Bachelor of Science in Marketing at SUSS to deepen my strategic and analytical toolkit, and I enjoy applying WordPress, WooCommerce, and Google Analytics to deliver measurable business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Chinese

Advanced

Work Experience

Digital Account Executive at Cleverly SG

February 1, 2023 - Present

Manage and optimise digital campaigns with data-driven recommendations and A/B testing; achieve at least a 30% uplift in engagement and conversions. Develop and execute social media campaigns, lead website design/development efforts with UI designers and copywriters, and implement conversion tracking across websites and platforms.

Client Solutions Executive at NCODE CONSULTANT

August 1, 2020 - July 1, 2021

Led consultative discussions (EDG grants, virtual brand and web design) for end-to-end IT solution projects targeted at Retail and F&B. Managed grant applications to achieve an average 80% subsidy and 100% success rate. Crafted brand stories and product slogans with optimised wording using Google Ads to improve SEO ranking.

Merchandise Planner Intern at UNIQLO

September 1, 2019 - February 1, 2020

Automated SKU, sales and subcategory reports to forecast sales and inventory for management’s data-driven decision-making. Built product relevancy dashboards for UT categories using Ubersuggest and Google Trends to derive actionable metrics for sales optimisation. Conducted commercial mystery shopping and price surveying to ensure fashionability. Executed weekly pre-order orders and maintained COGS margin.

Co-founder at TheGreenllamas

January 1, 2019 - June 1, 2019

Co-founded an online business repackaging metal straws with pouches to address storage inconvenience. Led inventory stock-taking, social media marketing (Google Analytics) and visual merchandising; achieved ROI of 104% after 6 months.