I'm a senior WordPress developer with a focus on technical SEO and performance. I combine development skills (PHP, JavaScript, WordPress customization) with solid troubleshooting and technical SEO know-how to diagnose issues, optimize performance, and provide clear, professional client support. I've collaborated with marketing and design teams to transform ideas into high-performing digital sales environments.

Ismael Rojas

I'm a senior WordPress developer with a focus on technical SEO and performance. I combine development skills (PHP, JavaScript, WordPress customization) with solid troubleshooting and technical SEO know-how to diagnose issues, optimize performance, and provide clear, professional client support. I've collaborated with marketing and design teams to transform ideas into high-performing digital sales environments.

Available to hire

I’m a senior WordPress developer with a focus on technical SEO and performance.

I combine development skills (PHP, JavaScript, WordPress customization) with solid troubleshooting and technical SEO know-how to diagnose issues, optimize performance, and provide clear, professional client support. I’ve collaborated with marketing and design teams to transform ideas into high-performing digital sales environments.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Website Developer at GrowYourIndustry
February 1, 2026 - Present
Ongoing maintenance and technical support for active client websites in the industrial B2B sector. Perform optimization and visual improvements, collaborate with the SEO and strategy team to align pages with lead generation and conversion goals, and develop corporate sites using WordPress and Elementor within predefined SEO-driven structures.
Wordpress Developer at BIMSoluciones
March 1, 2024 - Present
Troubleshoot plugin/theme conflicts, debugging, broken layouts, JS/CSS errors, and server-level issues. Develop custom features using PHP, WordPress hooks and filters, and optimize WordPress sites with Elementor and advanced customizations. Communicate with clients to understand issues and provide clear technical solutions.
Software Developer – AI Trainer at Outlier
October 1, 2024 - May 1, 2025
Wrote prompts following specific guidelines, evaluated responses generated by different models, rated code quality, functionality, and design. Proposed solutions based on initial prompts, ensuring high-quality code and best practices.
WordPress Developer - Freelance
June 1, 2023 - Present
Diagnosis and resolution of WordPress issues: plugin conflicts, performance bottlenecks, and custom feature bugs. Focus on technical SEO, performance optimization, and CRO improvements to enhance page speed, UX, and conversion rates. Also perform Shopify theme customization using Liquid, HTML, CSS, and JavaScript where required; provide client-facing technical support and requirements analysis.

Education

Full Stack Web Developer at Henry Bootcamp
January 1, 2022 - January 1, 2022

Qualifications

Datacamp - Intermediate SQL
January 1, 2023 - May 6, 2026
Datacamp - Joining Data in SQL
July 1, 2025 - May 6, 2026
EFSET English Certificate 70/100 (C1 Advanced)
January 1, 2023 - May 6, 2026

Industry Experience

Software & Internet, Manufacturing, Professional Services