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Hi, I’m Lanny Harmon, an Art Director with 15+ years of experience leading brand and campaign development across agency and in-house environments. I translate brand strategy into cohesive, high-impact creative across digital and print channels, and I enjoy balancing concept development with hands-on execution to deliver scalable, on-brand work. Collaborating across teams and partners to keep brand stories consistent is where I thrive, whether I’m guiding a multi-channel launch for hospitality brands or crafting standout visuals for digital experiences. I’m passionate about thoughtful design that drives engagement and business results.…Hi, I’m Lanny Harmon, an Art Director with 15+ years of experience leading brand and campaign development across agency and in-house environments. I translate brand strategy into cohesive, high-impact creative across digital and print channels, and I enjoy balancing concept development with hands-on execution to deliver scalable, on-brand work. Collaborating across teams and partners to keep brand stories consistent is where I thrive, whether I’m guiding a multi-channel launch for hospitality brands or crafting standout visuals for digital experiences. I’m passionate about thoughtful design that drives engagement and business results.

Lanny Harmon

Art Director, Graphic Designer, Illustrator, +2

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Hi, I’m Lanny Harmon, an Art Director with 15+ years of experience leading brand and campaign development across agency and in-house environments. I translate brand strategy into cohesive, high-impact creative across digital and print channels, and I enjoy balancing concept development with hands-on execution to deliver scalable, on-brand work. Collaborating across teams and partners to keep brand stories consistent is where I thrive, whether I’m guiding a multi-channel launch for hospitality brands or crafting standout visuals for digital experiences. I’m passionate about thoughtful design that drives engagement and business results.…Hi, I’m Lanny Harmon, an Art Director with 15+ years of experience leading brand and campaign development across agency and in-house environments. I translate brand strategy into cohesive, high-impact creative across digital and print channels, and I enjoy balancing concept development with hands-on execution to deliver scalable, on-brand work. Collaborating across teams and partners to keep brand stories consistent is where I thrive, whether I’m guiding a multi-channel launch for hospitality brands or crafting standout visuals for digital experiences. I’m passionate about thoughtful design that drives engagement and business results.

Available to hire

Hi, I’m Lanny Harmon, an Art Director with 15+ years of experience leading brand and campaign development across agency and in-house environments. I translate brand strategy into cohesive, high-impact creative across digital and print channels, and I enjoy balancing concept development with hands-on execution to deliver scalable, on-brand work.

Collaborating across teams and partners to keep brand stories consistent is where I thrive, whether I’m guiding a multi-channel launch for hospitality brands or crafting standout visuals for digital experiences. I’m passionate about thoughtful design that drives engagement and business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Manager, Art Direction at BWHH Hotels

September 1, 2021 - April 1, 2026

Sole creative lead in the marketing department, owning creative direction and execution across a portfolio of 18 hotel brands spanning luxury, boutique, and economy segments. Drove integrated marketing campaigns across digital, print, and on-property experiences; ensured brand consistency and aligned creative with business priorities. Provided creative direction and guidance to internal teams and external partners, and partnered with global sales and marketing teams to align creative with business priorities across full-funnel initiatives. Concepted and launched seasonal, multi-channel campaigns across Best Western and Best Western Rewards digital platforms, including loyalty and sweepstakes initiatives. Designed scalable property-level marketing toolkits, including print collateral and digital board assets, ensuring brand consistency across locations. Led the transition to a digital-first approach by auditing printed sales collateral and improving scalability and consistency across ma

Senior Graphic Designer at Yeager Marketing

September 1, 2020 - September 30, 2021

Developed and delivered creative solutions across B2B technology campaigns, including digital assets, illustration, and scalable design systems. Partnered with clients including Nvidia, Dell, VMware, Commvault, Riverbed, and Veeam to extend brand systems and build scalable visual libraries for multi-channel campaigns. Contributed to growing the agency’s core brand by expanding key elements into flexible assets for internal and external use.

Senior Graphic Designer at Riester

November 1, 2015 - July 1, 2020

Led development and execution of integrated marketing campaigns for Talking Stick Resort, driving awareness, bookings, and on-site engagement through multi-channel advertising and entertainment promotions. Concepted and executed campaigns for Talking Stick Resort concerts and events, increasing foot traffic and elevating brand positioning. Designed and executed a website redesign for MidFirst Bank to support multi-state market expansion, plus print campaigns, posters, email templates, and localized sponsorship materials. Collaborated with cross-functional teams including in-house marketing to develop creative strategies that enhanced visibility and guest engagement across hospitality clients. Extended client roster to Casino Arizona, Black Oak Casino Resort, Chumash Casino Resort, AZ Dept of Health, and others.

Art Director at The Lavidge Company

July 1, 2011 - November 1, 2015

Directed full-scale advertising creative for Phoenix International Raceway NASCAR events, delivering multi-channel campaigns to support two annual national races and drive attendance. Developed brand refresh and assets for Massage Envy, including digital promotions, email, website design, and retail branding. Drove digital branding and promotional marketing for Cable One, including websites, emails, display ads, and POS materials. Created regional digital marketing campaigns for McDonald's, translating national brand standards to local markets. Produced and managed digital creative for United Rentals, delivering landing pages and high-volume projects; redesigned internal marketing toolkits to improve usability and brand consistency. Additional clients included Monte Carlo Casino, Casino Arizona, Seneca Casinos & Resorts, and more.

Senior Digital Designer at Riester

May 1, 2008 - July 1, 2011

Served as the agency’s first dedicated digital designer, establishing and executing digital capabilities across websites, online advertising, motion/animated content, and new business pitches. Led visual print and digital design for the launch of Talking Stick Resort, including the primary website and a network of sub-branded sites. Contributed to brand development across digital and physical environments for Talking Stick Resort, including interior design elements to ensure cohesive on-site experiences. Created a gamified, high-traffic Arizona Lottery education and prevention campaign for teen audiences with interactive tobacco prevention features. Led digital design and animation for the Arizona Lottery, including product campaigns, retail kiosk animations, and large-scale promotional assets. Additional clients included Monte Carlo Casino, Casino Arizona, Seneca Casinos and Resorts, Gold’s Gym, and more.