Available to hire
I am a dynamic and results-driven Senior Consulting Manager specializing in customer experience (CX), customer journey mapping, and quantitative research. I combine academic rigor with hands-on CX delivery to design strategies that boost satisfaction, loyalty, and business growth.
Currently pursuing a Doctorate in Business Management at Glasgow Caledonian University, London campus, I translate insights into practical, scalable solutions—driving digital transformation, process improvements, and cross-functional change across industries.
Language
English
Fluent
Work Experience
Senior Consulting Manager at Sondos Technology & Consulting
January 1, 2019 - January 1, 2024Led customer experience transformation initiatives across banking, automotive, healthcare, FMCG, and health clubs; managed end-to-end CX projects from research and strategy design through implementation; oversaw Voice of the Customer programs and service delivery; co-created CX visions and roadmaps using journey mapping and performance metrics (NPS, CES, CSAT); developed personas and journeys to deliver best-in-class customer experiences; collaborated with cross-functional teams to implement operational and digital solutions that improve CX and drive efficiency.
Research Manager at Sondos Technology & Consulting
January 1, 2016 - January 1, 2019Oversaw the design and execution of qualitative and quantitative research, delivering actionable insights for CX and business strategy; managed client research projects, developed custom questionnaires and methodologies; led a team of researchers and delivered studies including segmentation, NPS, brand equity, and communication tracking; produced reports and strategic recommendations to guide client decision-making.
Research Officer at Sondos Technology & Consulting
January 1, 2014 - January 1, 2016Conducted in-depth qualitative and quantitative surveys, managed focus groups and fieldwork; collaborated with project teams to maintain timelines and data quality; compiled and summarized findings to inform client decisions.
Customer Service Representative at Extensya
January 1, 2012 - January 1, 2013Delivered exceptional customer service through inbound and outbound calls; resolved inquiries and complaints, identified needs and offered tailored solutions to enhance satisfaction and retention.
Education
Doctorate in Business Management at Glasgow Caledonian University – London campus
January 1, 2024 - May 7, 2026MBA at German Jordanian University
January 11, 2030 - January 1, 2021Bachelor’s Degree in English Literature at AlBalqa Applied University
January 11, 2030 - January 1, 2012Qualifications
Industry Experience
Financial Services, Healthcare, Consumer Goods, Retail, Professional Services
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