Hi, I'm Emma Coupar, a results-driven digital marketing professional specializing in social media strategy, content creation, and multi-channel campaigns. I currently lead digital marketing at Street League UK, shaping engaging content and performance-driven campaigns that raise brand awareness and support youth employability across the UK. Previously I managed Wee Blue Digital Marketing and held multiple roles at Street League UK, collaborating with internal teams and external partners to deliver integrated campaigns across social, email, web, and paid media. I thrive on turning data into actionable insights and building strong brand identities that connect with audiences.

Emma Coupar

Hi, I'm Emma Coupar, a results-driven digital marketing professional specializing in social media strategy, content creation, and multi-channel campaigns. I currently lead digital marketing at Street League UK, shaping engaging content and performance-driven campaigns that raise brand awareness and support youth employability across the UK. Previously I managed Wee Blue Digital Marketing and held multiple roles at Street League UK, collaborating with internal teams and external partners to deliver integrated campaigns across social, email, web, and paid media. I thrive on turning data into actionable insights and building strong brand identities that connect with audiences.

Available to hire

Hi, I’m Emma Coupar, a results-driven digital marketing professional specializing in social media strategy, content creation, and multi-channel campaigns. I currently lead digital marketing at Street League UK, shaping engaging content and performance-driven campaigns that raise brand awareness and support youth employability across the UK.

Previously I managed Wee Blue Digital Marketing and held multiple roles at Street League UK, collaborating with internal teams and external partners to deliver integrated campaigns across social, email, web, and paid media. I thrive on turning data into actionable insights and building strong brand identities that connect with audiences.

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Work Experience

Marketing Manager at Wee Blue Digital Marketing
January 1, 2019 - January 1, 2020
Managed and enhanced existing social media channels with a focus on creating a strong brand identity and connecting with customers. Planned, created and implemented marketing campaigns across digital and print. Engaged current customers and attracted new visitors through innovative social media content.
Marketing Manager at Street League UK
January 1, 2019 - January 1, 2020
Managed multi-channel marketing activity across social media, email, website, and paid channels; increased brand awareness and youth employment outcomes; collaborated with senior leadership and commercial partners to deliver integrated campaigns; defined KPIs and reporting.
Digital Marketing Coordinator at Street League UK
January 1, 2020 - January 1, 2021
Led digital marketing campaigns; supported the creation of presentations and reports for client meetings; conducted in-depth primary research via focus groups; delivered creative solutions; used analytics to monitor performance and provide future recommendations.
Social Media Executive at Street League UK
January 1, 2021 - January 1, 2025
Plan, creation and delivery of engaging, fan-focused content across social media platforms; strengthened relationships with internal departments including marketing, design, photography and videography, and with external partners; managed multiple accounts with varied audiences and KPIs; monitored trends and performance and provided insights.
Senior Digital Marketing Coordinator at Street League UK
January 1, 2025 - Present
Lead and coordinate multi-channel digital marketing campaigns; manage paid social budgets and ensure alignment with Street League UK values; collaborate with internal teams and external partners to deliver integrated campaigns; monitor KPIs and ROI; drive growth across UK programs.

Education

BA Hons International Marketing at Glasgow Caledonian University
January 11, 2030 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Professional Services