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I'm a PPC and digital marketing professional with a passion for driving performance across Google Ads, Meta Ads, LinkedIn, TikTok, and Amazon ads. I enjoy crafting tailored strategies, optimizing campaigns, and communicating results clearly to clients to maximize conversions, CPA, ROI, and revenue. I’m committed to continual learning and taking on greater responsibility to help the company achieve its objectives, while building robust, data-driven campaigns that scale as the business grows.…I'm a PPC and digital marketing professional with a passion for driving performance across Google Ads, Meta Ads, LinkedIn, TikTok, and Amazon ads. I enjoy crafting tailored strategies, optimizing campaigns, and communicating results clearly to clients to maximize conversions, CPA, ROI, and revenue. I’m committed to continual learning and taking on greater responsibility to help the company achieve its objectives, while building robust, data-driven campaigns that scale as the business grows.

Radasa Wilby

PPC Manager, Digital Marketer, Marketing Strategist, +2

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I'm a PPC and digital marketing professional with a passion for driving performance across Google Ads, Meta Ads, LinkedIn, TikTok, and Amazon ads. I enjoy crafting tailored strategies, optimizing campaigns, and communicating results clearly to clients to maximize conversions, CPA, ROI, and revenue. I’m committed to continual learning and taking on greater responsibility to help the company achieve its objectives, while building robust, data-driven campaigns that scale as the business grows.…I'm a PPC and digital marketing professional with a passion for driving performance across Google Ads, Meta Ads, LinkedIn, TikTok, and Amazon ads. I enjoy crafting tailored strategies, optimizing campaigns, and communicating results clearly to clients to maximize conversions, CPA, ROI, and revenue. I’m committed to continual learning and taking on greater responsibility to help the company achieve its objectives, while building robust, data-driven campaigns that scale as the business grows.

Next availability:

August 31, 2026

Selby, United Kingdom

I’m a PPC and digital marketing professional with a passion for driving performance across Google Ads, Meta Ads, LinkedIn, TikTok, and Amazon ads. I enjoy crafting tailored strategies, optimizing campaigns, and communicating results clearly to clients to maximize conversions, CPA, ROI, and revenue.

I’m committed to continual learning and taking on greater responsibility to help the company achieve its objectives, while building robust, data-driven campaigns that scale as the business grows.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Paid Media Manager (PPC) at Bidmark Ltd

May 1, 2023 - Present

Campaign management across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads and Amazon Ads; manage daily client budgets across platforms and oversee 10+ accounts with annual spend above £500k. Plan campaigns and develop client-specific strategies; present performance insights via PowerPoint and Google Slides. Create and optimise campaigns to hit key KPIs (Conversions, CPA, ROI, Revenue); update clients daily and ensure campaigns reflect promotions and brand USPs. Build audiences, remarketing lists and custom audiences; run A/B tests on conversion goals and CTAs. Produce creative assets in Canva; generate weekly/monthly reports with actionable insights; collaborate with the team to refine strategic account plans and improve results.

Digital Marketing Executive (PPC) at Forward and Thinking

April 1, 2022 - May 1, 2023

Planned campaigns across Google Network (Display, Search, Discovery, YouTube) and social channels (Meta/ Facebook, Snapchat, LinkedIn); prepared planning proposals and client presentations; gathered data from platforms and Google Analytics to analyse monthly and post-campaign performance. Managed daily budgets and bids to ensure efficient spend and performance; optimised campaigns twice a week to improve performance and optimization scores. Communicated recommendations and platform policy updates to clients; collaborated with colleagues on data analysis and shared insights; reviewed data before sending to clients.

Paid Search Assistant (PPC) at Dentsu (iProspect)

August 1, 2021 - May 1, 2022

Managed optimization budgets daily via Google and Bing; uploaded Campaigns, Keywords and Ads (DSA, RSA, ETA) and extensions using Google Editor and Bing Editor. Analysed campaign performance with SA360, Google and Bing; identified market trends and provided client feedback. Resolved issues via TrueClick to maintain and improve accounts. Updated status sheets weekly and attended client meetings; created and reviewed keywords and ad copy for client approval.