Founded and currently leads PETROVA Slow Fashion. Responsible for brand identity and visual direction, production coordination, packaging, marketing and campaigns, and end-to-end brand development. Managed campaigns and content production, including Meta Ads, to build a cohesive brand narrative. Built and grew the brand's visual identity across digital channels and campaigns. Led the design and production of 3+ capsule collections per year, oversaw collaborations, editorial shoots, and brand partnerships. Selected for editorial features and covers (e.g., Revis ta Cosa s cover, Miss Ecuador feature).

Freelance Designer / Illustrator at Remote Freelance Projects / Self-Employed

January 1, 2019 - Present

Remote design and illustration work for fashion brands and editorial projects. Developed production specs, visuals, and campaigns; created seasonal capsule collection concepts, material sourcing, and coordination with external seamstresses. Produced the majority of the brand's visual content, including art direction, photography, and post-production; built brand assets and content strategy for social media and catalogs. Led a weekly editorial output of 100+ pieces for two years, managing concept, styling, photography, and editing.

Education

Bachelor’s Degree in Textile and Fashion Design at Universidad del Azuay

September 15, 2014 - June 12, 2019

Specialized in design strategy, technical illustration, and market research. Graduated with a focus on artisanal techniques and contemporary aesthetics.

Qualifications

Editorial Recognition & Brand Feature fasshion editorialRevista Cosas

May 11, 2023 - May 11, 2023

Selected to lead a cover feature and editorial spread for my fashion brand, PETROVA. This recognition validated my skills in creative direction, brand storytelling, and high-end visual communication.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services

The Eternal Ribbon: A Valentine’s Capsule

Special edition textile illustration developed for a Valentine’s Day capsule collection. This piece explores the themes of love and connection through a symmetrical visual narrative where wildlife and ornamental elements intertwine. The composition features mirrored figures of swans, hares, and felines, all linked by fluid red ribbons that symbolize emotional bonds. Using a palette of soft pinks, mauves, and vibrant accents, the artwork combines expressive linework with signature micro-dot textures. Originally conceived for high-end silk scarves, this project transforms a fashion accessory into a collectible piece of art, celebrating romance through a contemporary and avant-garde lens. Trend Awareness: Mentioning the "red ribbons" shows you are aware of current aesthetics (like the coquette trend) but can interpret them in a unique, high-fashion way. Commercial Success: Specifying it was for a Valentine’s Day capsule proves you can design for specific marketing seasons and commercial goals. Technical Detail: Including terms like "symmetrical visual narrative" and "textural micro-dots" highlights your professional design vocabulary.…Special edition textile illustration developed for a Valentine’s Day capsule collection. This piece explores the themes of love and connection through a symmetrical visual narrative where wildlife and ornamental elements intertwine. The composition features mirrored figures of swans, hares, and felines, all linked by fluid red ribbons that symbolize emotional bonds. Using a palette of soft pinks, mauves, and vibrant accents, the artwork combines expressive linework with signature micro-dot textures. Originally conceived for high-end silk scarves, this project transforms a fashion accessory into a collectible piece of art, celebrating romance through a contemporary and avant-garde lens. Trend Awareness: Mentioning the "red ribbons" shows you are aware of current aesthetics (like the coquette trend) but can interpret them in a unique, high-fashion way. Commercial Success: Specifying it was for a Valentine’s Day capsule proves you can design for specific marketing seasons and commercial goals. Technical Detail: Including terms like "symmetrical visual narrative" and "textural micro-dots" highlights your professional design vocabulary.

DesignerIllustratorPhotographer

Botanical Archives": High-End Textile Design & Digital Illustration

creative exploration at the intersection of contemporary fashion and digital pointillism. This project involved the full creative direction, from the initial hand-drawn concept to the final textile production of a limited-edition silk scarf capsule collection. Textile Design & Illustration: Developed an intricate digital pointillism technique to create textures and depth without relying on traditional flat colors. Concept Development: Curated a visual narrative inspired by botanical archives and surrealist elements (Matisse and Loewe influences). Brand Identity: Executed the professional styling and photography art direction for the commercial launch. Production Management: Oversaw the technical specifications for high-quality printing on silk, ensuring color accuracy and detail preservation. "A series of 'wearable art' pieces that blend the meticulous nature of stippling with modern luxury aesthetics. The final product successfully translated complex digital textures into a high-end physical accessory, resulting in a sold-out capsule collection and a feature in major editorial media.…creative exploration at the intersection of contemporary fashion and digital pointillism. This project involved the full creative direction, from the initial hand-drawn concept to the final textile production of a limited-edition silk scarf capsule collection. Textile Design & Illustration: Developed an intricate digital pointillism technique to create textures and depth without relying on traditional flat colors. Concept Development: Curated a visual narrative inspired by botanical archives and surrealist elements (Matisse and Loewe influences). Brand Identity: Executed the professional styling and photography art direction for the commercial launch. Production Management: Oversaw the technical specifications for high-quality printing on silk, ensuring color accuracy and detail preservation. "A series of 'wearable art' pieces that blend the meticulous nature of stippling with modern luxury aesthetics. The final product successfully translated complex digital textures into a high-end physical accessory, resulting in a sold-out capsule collection and a feature in major editorial media.

DesignerIllustratorPhotographer

Botanical Archives": High-End Textile Design & Digital Illustration

A creative exploration at the intersection of contemporary fashion and digital pointillism. This project involved the full creative direction, from the initial hand-drawn concept to the final textile production of a limited-edition silk scarf capsule collection. Textile Design & Illustration: Developed an intricate digital pointillism technique to create textures and depth without relying on traditional flat colors. Concept Development: Curated a visual narrative inspired by botanical archives and surrealist elements (Matisse and Loewe influences). Brand Identity: Executed the professional styling and photography art direction for the commercial launch. Production Management: Oversaw the technical specifications for high-quality printing on silk, ensuring color accuracy and detail preservation. "A series of 'wearable art' pieces that blend the meticulous nature of stippling with modern luxury aesthetics. The final product successfully translated complex digital textures into a high-end physical accessory, resulting in a sold-out capsule collection and a feature in major editorial media.…A creative exploration at the intersection of contemporary fashion and digital pointillism. This project involved the full creative direction, from the initial hand-drawn concept to the final textile production of a limited-edition silk scarf capsule collection. Textile Design & Illustration: Developed an intricate digital pointillism technique to create textures and depth without relying on traditional flat colors. Concept Development: Curated a visual narrative inspired by botanical archives and surrealist elements (Matisse and Loewe influences). Brand Identity: Executed the professional styling and photography art direction for the commercial launch. Production Management: Oversaw the technical specifications for high-quality printing on silk, ensuring color accuracy and detail preservation. "A series of 'wearable art' pieces that blend the meticulous nature of stippling with modern luxury aesthetics. The final product successfully translated complex digital textures into a high-end physical accessory, resulting in a sold-out capsule collection and a feature in major editorial media.

DesignerIllustratorPhotographer

Botanical Archives": High-End Textile Design & Digital Illustration

DesignerIllustratorPhotographer

Botanical Archives": High-End Textile Design & Digital Illustration

DesignerIllustratorPhotographer