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Hi, I'm Alexander Toro, a results-driven WordPress & WooCommerce specialist with 10+ years owning the full product lifecycle — from discovery and UX through development, launch, and growth. I craft custom themes/plugins and scalable page-builder systems (Bricks, Elementor, Brizy, Divi, Zion), optimize Core Web Vitals and technical SEO, and harden security. Using GA4, Google Tag Manager, Looker Studio, and Search Console, I turn user behavior into roadmaps and dashboards that improve conversion rate and organic visibility. I'm a trusted partner to designers, marketers, and stakeholders; calm under pressure, detail-oriented, and accountable.…Hi, I'm Alexander Toro, a results-driven WordPress & WooCommerce specialist with 10+ years owning the full product lifecycle — from discovery and UX through development, launch, and growth. I craft custom themes/plugins and scalable page-builder systems (Bricks, Elementor, Brizy, Divi, Zion), optimize Core Web Vitals and technical SEO, and harden security. Using GA4, Google Tag Manager, Looker Studio, and Search Console, I turn user behavior into roadmaps and dashboards that improve conversion rate and organic visibility. I'm a trusted partner to designers, marketers, and stakeholders; calm under pressure, detail-oriented, and accountable.

Alexander Toro

Web Developer, Front-End Developer, UI Designer, +5

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Hi, I'm Alexander Toro, a results-driven WordPress & WooCommerce specialist with 10+ years owning the full product lifecycle — from discovery and UX through development, launch, and growth. I craft custom themes/plugins and scalable page-builder systems (Bricks, Elementor, Brizy, Divi, Zion), optimize Core Web Vitals and technical SEO, and harden security. Using GA4, Google Tag Manager, Looker Studio, and Search Console, I turn user behavior into roadmaps and dashboards that improve conversion rate and organic visibility. I'm a trusted partner to designers, marketers, and stakeholders; calm under pressure, detail-oriented, and accountable.…Hi, I'm Alexander Toro, a results-driven WordPress & WooCommerce specialist with 10+ years owning the full product lifecycle — from discovery and UX through development, launch, and growth. I craft custom themes/plugins and scalable page-builder systems (Bricks, Elementor, Brizy, Divi, Zion), optimize Core Web Vitals and technical SEO, and harden security. Using GA4, Google Tag Manager, Looker Studio, and Search Console, I turn user behavior into roadmaps and dashboards that improve conversion rate and organic visibility. I'm a trusted partner to designers, marketers, and stakeholders; calm under pressure, detail-oriented, and accountable.

Available to hire

Hi, I’m Alexander Toro, a results-driven WordPress & WooCommerce specialist with 10+ years owning the full product lifecycle — from discovery and UX through development, launch, and growth. I craft custom themes/plugins and scalable page-builder systems (Bricks, Elementor, Brizy, Divi, Zion), optimize Core Web Vitals and technical SEO, and harden security. Using GA4, Google Tag Manager, Looker Studio, and Search Console, I turn user behavior into roadmaps and dashboards that improve conversion rate and organic visibility. I’m a trusted partner to designers, marketers, and stakeholders; calm under pressure, detail-oriented, and accountable.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

WordPress Developer at Next Level Web

October 1, 2019 - Present

Built and maintained high-performance WordPress sites using Bricks, Elementor, Brizy, Divi, Zion, and WPBakery; delivered custom themes, plugins, and CPT/ACF architectures. Implemented end-to-end WooCommerce stores (catalog, checkout, payments, taxes, shipping) and tailored themes for fast, usable stores. Configured GA4 + GTM and Search Console; defined custom events/conversions and built Looker Studio dashboards for revenue, conversion rate, and CTR tracking. Conducted SEO/UX audits and prioritized backlogs/experiments to improve Core Web Vitals and user journeys. Collaborated with designers and marketers, managed client change requests, and supported Shopify page/collection updates as needed.

Web Development Project Manager at IPROGRESSIVEWEB

January 1, 2014 - September 1, 2019

Translated customer requirements into scalable end-to-end web solutions delivered on time and within budget. Built and launched WordPress sites with custom themes/plugins; implemented modern JS/PHP/HTML/CSS features. Developed PHP/JavaScript web applications and integrations to extend site functionality and reduce support needs. Managed a cross-functional team across two countries; bilingual communication with clients and internal stakeholders. Oversaw technical and on-page SEO to improve visibility and site performance.

Web Project Manager at Ceomarketing S.A.S

February 1, 2013 - December 1, 2013

Planned, designed, and built WordPress solutions across LATAM; led development team, SEO strategy, and workflow optimization.

Systems Engineer at Visual Agencia

July 1, 2011 - January 1, 2013

Engineered IT infrastructure; managed servers (backup, recovery, patching) and performance monitoring.

Systems Engineer Intern at EPMSCC

September 1, 2010 - May 1, 2011

Conducted R&D on programming tools; built an internal information platform to improve process efficiency.