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I'm Aminata Marshall, a creative marketer and social media strategist with a background in entertainment and live events. I thrive in cross-functional teams, turning brand ideas into engaging campaigns, content, and experiences that connect emerging filmmakers with audiences. I'm energized by storytelling and empowering underrepresented voices. I combine brand identity, content production, and performance analytics to plan and execute campaigns across digital channels, delivering measurable growth in engagement, reach, and ticket conversions.…I'm Aminata Marshall, a creative marketer and social media strategist with a background in entertainment and live events. I thrive in cross-functional teams, turning brand ideas into engaging campaigns, content, and experiences that connect emerging filmmakers with audiences. I'm energized by storytelling and empowering underrepresented voices. I combine brand identity, content production, and performance analytics to plan and execute campaigns across digital channels, delivering measurable growth in engagement, reach, and ticket conversions.

Aminata Marshall

Graphic Designer, Content Producer, Social Media Manager, +2

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I'm Aminata Marshall, a creative marketer and social media strategist with a background in entertainment and live events. I thrive in cross-functional teams, turning brand ideas into engaging campaigns, content, and experiences that connect emerging filmmakers with audiences. I'm energized by storytelling and empowering underrepresented voices. I combine brand identity, content production, and performance analytics to plan and execute campaigns across digital channels, delivering measurable growth in engagement, reach, and ticket conversions.…I'm Aminata Marshall, a creative marketer and social media strategist with a background in entertainment and live events. I thrive in cross-functional teams, turning brand ideas into engaging campaigns, content, and experiences that connect emerging filmmakers with audiences. I'm energized by storytelling and empowering underrepresented voices. I combine brand identity, content production, and performance analytics to plan and execute campaigns across digital channels, delivering measurable growth in engagement, reach, and ticket conversions.

Available to hire

I’m Aminata Marshall, a creative marketer and social media strategist with a background in entertainment and live events. I thrive in cross-functional teams, turning brand ideas into engaging campaigns, content, and experiences that connect emerging filmmakers with audiences.

I’m energized by storytelling and empowering underrepresented voices. I combine brand identity, content production, and performance analytics to plan and execute campaigns across digital channels, delivering measurable growth in engagement, reach, and ticket conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Creative Team Contributor at Tongue Snatcher LLC

July 1, 2025 - December 1, 2025

Contributed to an early-stage startup developing a live-streaming platform for indie film premieres. Coordinated project updates and creative assets across team members, supporting organized workflows during pre-launch planning. Contributed ideas for brand identity and marketing strategy while helping shape a digital platform connecting emerging filmmakers with audiences.

Marketing Assistant Intern at Paid & Direct Media, Boston Symphony Orchestra

October 1, 2023 - April 1, 2025

Developed detailed marketing and advertising briefs supporting campaign initiatives for BSO’s season programming, including high-profile series like the Boston Pops and Tanglewood. Partnered with cross-functional marketing and creative teams to craft compelling campaign concepts, reinforcing BSO’s brand differentiation and audience engagement across traditional and digital channels. Analyzed campaign performance metrics (audience engagement) and provided data-driven insights that led to a 5% improvement in ad efficiency and a 3% increase in ticket conversions. Supported execution and tracking of paid media across platforms, including Facebook, Instagram, Google Ads, and local media buys, contributing to sold-out performances and increased subscriber retention.

Social Media/Graphic Design Intern at Rideback Rise

August 1, 2024 - December 1, 2024

Managed content workflows and asset organization, improving efficiency across marketing and creative teams. Designed and distributed cross-platform digital content aligned with brand identity and audience engagement goals. Supported content strategy and campaign execution, contributing to 1,000+ follower growth through targeted social initiatives. Supported underrepresented filmmakers by amplifying their stories through strategic marketing initiatives.

Social Media Intern at Mia Upshaw Prods LLC

June 1, 2024 - August 1, 2024

Designed logos, created branding materials, and marketing collateral, helping establish a cohesive and professional brand identity for multiple clients. Created engaging visual content for digital and print media, including social media graphics, brochures, and advertisements, resulting in a 25% increase in online engagement across client platforms. Designed and developed custom websites tailored to clients’ branding and business objectives, improving user experience and increasing site traffic by an average of 30%. Managed and scheduled social media posts across Instagram, Facebook, and Twitter, growing follower counts by up to 40% for small businesses and creatives, including podcasts and photography brands.

Social Media Coordinator at Ruby & Calvin Fletcher African American History Museum

January 1, 2026 - Present

Own and manage cross-platform content calendars, ensuring alignment with campaign priorities and key programming moments. Coordinate content planning, scheduling, and distribution to maintain consistency across social channels. Monitor platform performance and audience engagement metrics, translating insights into recommendations for content optimization. Conduct social listening and community management, responding to comments/messages to strengthen audience relationships. Develop reporting summaries and performance insights to inform campaign strategy and improve engagement and retention.