Marketing and Communications Executive at D Square Consulting Services Pvt Ltd

Executed digital marketing campaigns across Meta Ads, Google Ads, and LinkedIn Ads to drive brand awareness and lead generation. Created visual and video content using Canva and CapCut to support campaigns and social media engagement. Managed social media scheduling through Buffer, ensuring consistent content delivery. Monitored campaign performance and supported optimization efforts. Developed and revamped website content, including rewriting existing pages and creating content for new website builds. Utilized Karix for customer communication campaigns, enhancing engagement through targeted messaging.

Social Media Executive (Part-Time) at CODE Student Accommodation

Led integrated social media marketing campaigns to improve brand visibility and audience engagement across multiple platforms, contributing to a 15-20% increase in engagement. Created and delivered short-form video content using CapCut, managing scripting, editing, and post-production to support campaign goals. Developed SEO-aligned social media content using keyword research and basic on-page optimization to improve organic reach. Managed content calendars and scheduled posts via Hootsuite, ensuring consistent publishing and timely campaign execution. Supported email marketing campaigns using Mailchimp and monitored performance metrics in GA4, producing reports and identifying optimization opportunities. Collaborated with cross-functional marketing teams to deliver digital campaigns and coordinate content workflows.

Content Quality Control at Bill Gosling Services Pvt Ltd

Coordinated with vendors, merchandising teams, and internal QA to ensure accurate onboarding of Myntra product listings. Verified pricing, product attributes, descriptions, and imagery to maintain catalog accuracy and brand compliance. Performed quality checks on high-volume product uploads to ensure readiness for live publishing. Maintained Excel trackers to monitor catalog corrections, approvals, and publishing status to meet SLA timelines. Identified recurring catalog errors and collaborated with teams to improve data consistency and workflow efficiency. Supported product discoverability and conversion readiness through accurate categorization and metadata management.