Available to hire
I am a Global Learning & Capability Development leader with 18+ years of international experience designing scalable training ecosystems, certification frameworks, and learning academies across Europe, MENA, and the UK. I partner with executive leadership to translate business strategy into structured learning architectures that scale capability, improve business skills, and deliver measurable impact.\n\nI have led multi-location LMS deployments, academy creation, and leadership capability programs—enabling organizations to align training with KPIs and customer outcomes. My work spans partner enablement, organizational transformation, and building capability ecosystems that drive growth. I am fluent in English and Arabic.
Skills
Experience Level
Expert
Expert
Language
English
Fluent
Arabic
Advanced
Work Experience
Senior Manager – Training & Development (MENA) at GMG
August 1, 2024 - May 1, 2026Led regional learning strategy across MENA supporting large-scale retail operations and business transformation initiatives. Designed regional learning architecture, aligned training with commercial KPIs and transformation priorities. Led LMS content curation, rollout and learning analytics to improve scalability and visibility of performance outcomes. Developed scalable programs enhancing customer experience, leadership capability, and retail productivity.
L&D Consultant/ Owner at PDEMEA
December 1, 2022 - August 1, 2024In partnership with Nafis and ADGM, led Emiratization-focused learning initiatives, designing and implementing upskilling programs for fresh Emirati graduates transitioning into the private sector workforce.
Senior Manager – Learning & Development at adidas Group
March 1, 2021 - December 1, 2022Led cross-market learning initiatives across Europe for wholesale partners and retail teams. Delivered training frameworks for wholesale partners across multiple European markets. Led LMS integration and learning analytics programs, improving training scalability and visibility of performance outcomes. Strengthened partner capability and customer experience standards across regional operations.
Director – Talent Development at Valeo Group
May 1, 2019 - March 1, 2021Partnered with executive leadership to design integrated talent, leadership, and capability development strategies. Implemented performance and learning frameworks improving retention, productivity, and leadership pipeline strength.
Senior L&D Business Partner – EMEA at Diligencia Group
December 1, 2017 - May 1, 2019Designed and implemented leadership development programs for 300+ employees across EMEA. Developed competency frameworks and structured capability models aligned with organizational growth strategy.
Training Academy Manager – MENA at Swarovski Group
August 1, 2013 - December 1, 2017Established and led the Swarovski Academy across the Middle East and North Africa; built and launched a regional training academy and LMS platform supporting 2,000+ learners. Developed structured certification pathways and capability frameworks for retail teams. Increased regional retail performance by 35% through targeted learning and coaching programs.
Regional Training Manager – MENA at adidas Group
February 1, 2011 - August 1, 2013Established and led the adidas University and Alumni across the Middle East and North Africa; trained 2,000+ employees. Built and managed a regional team of trainers delivering consistent capability development programs.
Sales Training Manager – MENA at Engel & Völkers
April 1, 2006 - January 1, 2011Implemented the E&V Sales Academy across GCC markets, developing 500+ real estate agents.
Business Studies Lecturer at Jordan University
April 1, 2004 - April 1, 2006Delivered courses in business strategy, management, and organizational development.
Education
Master of Education – Organisational Management & Training at Glion Institute of Higher Education – Switzerland
January 11, 2030 - May 13, 2026CIPD Level 5 Diploma – Learning & Development at Avado Learning – United Kingdom
January 11, 2030 - May 13, 2026Qualifications
Master of Education – Organisational Management & Training
January 11, 2030 - May 13, 2026CIPD Level 5 Diploma – Learning & Development
January 11, 2030 - May 13, 2026Industry Experience
Retail, Education, Professional Services, Consumer Goods, Manufacturing
Skills
Experience Level
Expert
Expert
Hire a Instructional Designer
We have the best instructional designer experts on Twine. Hire a instructional designer today.