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I'm a Social Media & Content Strategist specializing in marketing, with proven experience driving engagement through food storytelling, reviews, and viral short-form content. I collaborate with top brands on sponsored posts, reviews, and affiliate marketing, delivering engaging campaigns across Instagram, TikTok, Xiaohongshu and more, and I design tailored graphics to enhance digital presence.…

Lin Fan Hui Wu

Social Media Manager, Graphic Designer, Content Creator, +2

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I'm a Social Media & Content Strategist specializing in marketing, with proven experience driving engagement through food storytelling, reviews, and viral short-form content. I collaborate with top brands on sponsored posts, reviews, and affiliate marketing, delivering engaging campaigns across Instagram, TikTok, Xiaohongshu and more, and I design tailored graphics to enhance digital presence.…

Available to hire

I’m a Social Media & Content Strategist specializing in marketing, with proven experience driving engagement through food storytelling, reviews, and viral short-form content.

I collaborate with top brands on sponsored posts, reviews, and affiliate marketing, delivering engaging campaigns across Instagram, TikTok, Xiaohongshu and more, and I design tailored graphics to enhance digital presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Advanced

Malay

Advanced

Work Experience

Content Creator at XIAO HONG SHU

May 1, 2019 - May 1, 2023

Developed promotional materials and managed social media campaigns. Produced engaging video content that increased views and brand awareness. Designed tailored graphics to enhance digital presence. Collaborated with top brands for sponsored posts, reviews, and affiliate marketing.

Senior Social Media & Graphic Designer at Bull and Rabbit

May 1, 2023 - February 1, 2024

Developed promotional materials and managed social media campaigns. Produced engaging video content and graphics to strengthen digital presence; achieved strong engagement.

Senior Social Media Marketing Executive at B2K PET

March 1, 2024 - December 1, 2024

Lead full-funnel Meta Ads and TikTok Ads for premium portfolio from campaigns setup, audiences segmentation, and creative testing to ROAS optimization. Drive ROI through audience targeting, retargeting, and creative A/B testing; manage monthly ad budget. Design posters, POSM, and digital creatives for direct-to-consumer and trade channels.

Senior Social Media Marketing Executive at Viso Pte Ltd

May 1, 2025 - Present

Lead social media marketing initiatives, including strategy development, campaign execution across Instagram, TikTok, Xiaohongshu, and partnerships with affiliate networks to drive monthly campaigns.