I am a final-year Bachelor of Business Administration student at the National University of Singapore, pursuing Operations and Finance with a strong interest in brand experiences, events, and marketing analytics. I enjoy turning ideas into tangible campaigns, coordinating cross-functional teams, and crafting clear, compelling content. In my internships, I’ve supported flagship events, executed tactical campaigns across paid and owned media, and built digital collateral using Canva and other design tools. I’m eager to grow in a dynamic, creative environment where data-informed decisions drive memorable experiences. I thrive in collaborative settings and am motivated by learning new skills quickly, delivering results under tight deadlines, and continuously refining processes. My goal is to contribute to marketing and brand projects that resonate with audiences while leveraging analytics to optimize impact.

Rayna Ong

I am a final-year Bachelor of Business Administration student at the National University of Singapore, pursuing Operations and Finance with a strong interest in brand experiences, events, and marketing analytics. I enjoy turning ideas into tangible campaigns, coordinating cross-functional teams, and crafting clear, compelling content. In my internships, I’ve supported flagship events, executed tactical campaigns across paid and owned media, and built digital collateral using Canva and other design tools. I’m eager to grow in a dynamic, creative environment where data-informed decisions drive memorable experiences. I thrive in collaborative settings and am motivated by learning new skills quickly, delivering results under tight deadlines, and continuously refining processes. My goal is to contribute to marketing and brand projects that resonate with audiences while leveraging analytics to optimize impact.

Available to hire

I am a final-year Bachelor of Business Administration student at the National University of Singapore, pursuing Operations and Finance with a strong interest in brand experiences, events, and marketing analytics. I enjoy turning ideas into tangible campaigns, coordinating cross-functional teams, and crafting clear, compelling content. In my internships, I’ve supported flagship events, executed tactical campaigns across paid and owned media, and built digital collateral using Canva and other design tools. I’m eager to grow in a dynamic, creative environment where data-informed decisions drive memorable experiences.

I thrive in collaborative settings and am motivated by learning new skills quickly, delivering results under tight deadlines, and continuously refining processes. My goal is to contribute to marketing and brand projects that resonate with audiences while leveraging analytics to optimize impact.

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Experience Level

Expert
Expert
Expert
Expert
Expert

Language

English
Fluent
Chinese
Advanced
Malay
Intermediate

Work Experience

Intern, Brand Experience & Marketing at Sentosa Development Corporation
January 1, 2026 - May 1, 2026
Supported the execution of large-scale flagship events (e.g., Beach Fest, GrillFest) by coordinating creative assets and managing logistics for on-island advertising. Led the planning and execution of tactical campaigns (e.g., Movies by the Beach) across paid and owned media channels, ensuring alignment with brand goals. Designed and adapted creative collateral using Canva for digital screens and posters, while acting as the primary liaison for creative agencies and IP partners. Wrote briefs and created AAR slide decks and pitch decks to support campaign workflows.
Intern at Haridass Ho & Partners
April 1, 2024 - May 1, 2024
Conducted due diligence on sanctions and compliance risks for potential partnerships using external databases, ensuring regulatory adherence. Synthesized complex expert witness reports into concise executive summaries to support senior lawyers in client briefings. Analyzed courtroom proceedings to extract key arguments, demonstrating strong analytical reasoning and written communication skills.
Intern at Khoo Teck Puat Hospital and Polaris Plastic Surgery
January 1, 2024 - March 1, 2024
Spearheaded the launch of a new Telegram outreach channel, training staff on digital communication tools to enhance patient engagement. Optimized clinical workflows by shadowing consultations and assisting with stakeholder management and client service delivery.

Education

Bachelor of Business Administration (Operations and Finance) at National University of Singapore (NUS)
August 1, 2024 - May 1, 2028

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Travel & Hospitality

Experience Level

Expert
Expert
Expert
Expert
Expert

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