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I am a Lead Full-Stack Developer with 7+ years of experience building and customizing high-performing ecommerce stores for international DTC brands. I specialize in Shopify theme development, Liquid, JavaScript, HTML, CSS, Shopify APIs, and third-party app integrations. I thrive in client-facing environments with a focus on delivering robust, scalable solutions and owning the delivery process. I have a track record of performance optimization and UX improvements, developing scalable Shopify themes with reusable components, integrating apps for payments, analytics, and marketing, and collaborating closely with design and marketing teams to drive engagement and conversions across multiple ecommerce projects.…I am a Lead Full-Stack Developer with 7+ years of experience building and customizing high-performing ecommerce stores for international DTC brands. I specialize in Shopify theme development, Liquid, JavaScript, HTML, CSS, Shopify APIs, and third-party app integrations. I thrive in client-facing environments with a focus on delivering robust, scalable solutions and owning the delivery process. I have a track record of performance optimization and UX improvements, developing scalable Shopify themes with reusable components, integrating apps for payments, analytics, and marketing, and collaborating closely with design and marketing teams to drive engagement and conversions across multiple ecommerce projects.

Armando Fuentes

Full Stack Developer, Web Developer, Front-End Developer, +2

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I am a Lead Full-Stack Developer with 7+ years of experience building and customizing high-performing ecommerce stores for international DTC brands. I specialize in Shopify theme development, Liquid, JavaScript, HTML, CSS, Shopify APIs, and third-party app integrations. I thrive in client-facing environments with a focus on delivering robust, scalable solutions and owning the delivery process. I have a track record of performance optimization and UX improvements, developing scalable Shopify themes with reusable components, integrating apps for payments, analytics, and marketing, and collaborating closely with design and marketing teams to drive engagement and conversions across multiple ecommerce projects.…I am a Lead Full-Stack Developer with 7+ years of experience building and customizing high-performing ecommerce stores for international DTC brands. I specialize in Shopify theme development, Liquid, JavaScript, HTML, CSS, Shopify APIs, and third-party app integrations. I thrive in client-facing environments with a focus on delivering robust, scalable solutions and owning the delivery process. I have a track record of performance optimization and UX improvements, developing scalable Shopify themes with reusable components, integrating apps for payments, analytics, and marketing, and collaborating closely with design and marketing teams to drive engagement and conversions across multiple ecommerce projects.

Available to hire

I am a Lead Full-Stack Developer with 7+ years of experience building and customizing high-performing ecommerce stores for international DTC brands. I specialize in Shopify theme development, Liquid, JavaScript, HTML, CSS, Shopify APIs, and third-party app integrations. I thrive in client-facing environments with a focus on delivering robust, scalable solutions and owning the delivery process.

I have a track record of performance optimization and UX improvements, developing scalable Shopify themes with reusable components, integrating apps for payments, analytics, and marketing, and collaborating closely with design and marketing teams to drive engagement and conversions across multiple ecommerce projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Lead Shopify & WordPress Developer at Level 8

March 1, 2022 - Present

Lead development of Shopify Plus and WordPress DTC storefronts with focus on scalability, conversion optimization, and performance. Build and maintain custom Shopify themes, private apps, and plugins using Liquid, PHP, REST APIs, and PostgreSQL-backed services. Develop headless Shopify storefronts using React, Next.js, and Shopify Hydrogen to deliver high-performance user experiences. Integrate Shopify Admin API, Storefront API, and webhooks to support advanced e-commerce functionality and automation workflows. Implement analytics tracking, A/B testing frameworks, and checkout optimization to improve conversion rates. Manage large product catalogs including variants, promotions, pricing updates, and multi-store inventory synchronization. Build SSR-enabled React/Next.js components to improve SEO and page load times. Mentor junior developers, conduct code reviews, and maintain high engineering standards across deployments.

Senior Shopify Engineer at Streamily.com

July 1, 2020 - March 31, 2022

Built and customized Shopify and Shopify Plus storefronts for consumer brands and ecommerce platforms. Built internal dashboards and admin tools using Angular; integrated with Shopify APIs. Implemented third-party integrations with Google Analytics, Klaviyo, and marketing automation tools. Worked with MongoDB and PostgreSQL for data storage and analytics.

Software Engineer at Blue Switch

May 1, 2018 - June 30, 2020

Built and maintained Shopify and WordPress ecommerce websites for small and mid-size businesses. Converted Figma and PSD designs to responsive, production-ready storefronts. Implemented JavaScript features, third-party API integrations, and cross-browser debugging solutions. Supported Shopify admin operations including product uploads, inventory tracking, and merchandising updates.

Lead Full-Stack Developer at CMS & Platforms (Shopify, WordPress, WooCommerce)

March 1, 2022 - Present

Built and customized Shopify Plus stores, WordPress and WooCommerce solutions, focusing on scalable, reusable theme components, performance optimizations, UX improvements, and integration with Shopify APIs and third-party apps. Led front-end and back-end work, implemented UX improvements, and collaborated with design/marketing; maintained ongoing maintenance and QA across multiple ecommerce projects.

Senior Software Engineer at Streamily.com

July 1, 2020 - February 28, 2022

Developed and maintained Shopify and WooCommerce stores for DTC brands and consumer platforms. Built responsive UI components focused on usability, engagement, and conversion. Integrated Shopify APIs and third-party apps for payments, analytics, and marketing automation. Created landing pages and product/campaign pages aligned with marketing and business goals. Troubleshooted and resolved frontend, backend, and Shopify theme issues across production environments. Collaborated closely with design and marketing teams to implement UX improvements and new features. Supported ongoing maintenance, QA, and deployment processes across multiple ecommerce projects.

Software Engineer at BlueSwitch

May 1, 2018 - June 30, 2020

Built Shopify and WordPress ecommerce storefronts using Liquid, PHP, HTML, and CSS. Customized Shopify themes, integrated apps, and implemented UX-focused improvements; ensured performance, responsive UI, and cross-browser compatibility. Worked with third-party apps and APIs for payments/analytics and maintained sites across production environments.