I'm Samira Mehraria, a multidisciplinary designer with 6+ years of experience across 2D/3D illustration, UI/UX systems, pixel art, and motion. I create visuals for digital products, games, and campaigns across Europe, Canada, and the Middle East, delivering clear, scannable visuals that simplify complex information. I’ve generated 2M+ campaign impressions, 90K+ Dribbble views, and 200K+ social impressions, and I’ve been commissioned by the UN World Food Programme. Based in Utrecht, Netherlands, I co-founded an AI storytelling startup and thrive in agile, cross-functional teams across multiple time zones. I’m passionate about turning ideas into scalable design systems and cohesive visual directions, balancing aesthetics with user-centricity. I fluently combine 2D/3D assets, motion, and UI components to ensure brand coherence across product and marketing surfaces, from investor decks to in-app interfaces.

Samira Mehraria

I'm Samira Mehraria, a multidisciplinary designer with 6+ years of experience across 2D/3D illustration, UI/UX systems, pixel art, and motion. I create visuals for digital products, games, and campaigns across Europe, Canada, and the Middle East, delivering clear, scannable visuals that simplify complex information. I’ve generated 2M+ campaign impressions, 90K+ Dribbble views, and 200K+ social impressions, and I’ve been commissioned by the UN World Food Programme. Based in Utrecht, Netherlands, I co-founded an AI storytelling startup and thrive in agile, cross-functional teams across multiple time zones. I’m passionate about turning ideas into scalable design systems and cohesive visual directions, balancing aesthetics with user-centricity. I fluently combine 2D/3D assets, motion, and UI components to ensure brand coherence across product and marketing surfaces, from investor decks to in-app interfaces.

Available to hire

I’m Samira Mehraria, a multidisciplinary designer with 6+ years of experience across 2D/3D illustration, UI/UX systems, pixel art, and motion. I create visuals for digital products, games, and campaigns across Europe, Canada, and the Middle East, delivering clear, scannable visuals that simplify complex information. I’ve generated 2M+ campaign impressions, 90K+ Dribbble views, and 200K+ social impressions, and I’ve been commissioned by the UN World Food Programme. Based in Utrecht, Netherlands, I co-founded an AI storytelling startup and thrive in agile, cross-functional teams across multiple time zones.

I’m passionate about turning ideas into scalable design systems and cohesive visual directions, balancing aesthetics with user-centricity. I fluently combine 2D/3D assets, motion, and UI components to ensure brand coherence across product and marketing surfaces, from investor decks to in-app interfaces.

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Experience Level

Language

Persian
Fluent
English
Fluent
Dutch
Beginner

Work Experience

UI & Creative Designer at GivLuv.nl
October 1, 2025 - Present
Reduced design inconsistency flags by ~25% per sprint by architecting a scalable 2D/3D UI design system and visual identity from the ground up, covering iconography, components, and brand standards. Improved user engagement across 4 core product flows by designing 40+ illustration components that simplified complex information into clear visuals. Achieved zero post-handoff revision requests across 6 Agile sprints by embedding with product and engineering from brief to final delivery.
Co-Founder, 3D & Digital Designer at Rebellis.ai
August 1, 2023 - October 1, 2025
Grew the product from 0 to 800 users and 200K+ impressions through in-house animated 3D characters. Cut animation production time by 4x by redesigning the pipeline with reusable templates and modular asset structures. Raised animation output quality through a structured visual review framework and maintained stylistic coherence across in-game UI, product interface, and marketing surfaces. Designed investor pitch decks and B2B sales presentations and represented the studio at industry events.
Visual & UI Designer at Flightio.com
May 1, 2020 - August 1, 2023
Generated 2M+ impressions and +12K Instagram followers through psychology-based illustration campaigns. Scaled asset output to 1,740 impressions per day by building landing pages, banners, and A/B variants. Led a full rebrand to align global brand guidelines with local market needs. Built a modular illustration system and reusable UI components used by the product team for 2+ years.
Illustrator & Visual Designer at Marvel Food Corp
February 1, 2018 - May 1, 2020
Expanded brand reach among Canadian-Iranian audiences with culturally targeted campaigns and redesigned the full suite of website visuals and branded digital assets to strengthen UX consistency.
Drawing & Design Instructor at Superprof.nl
February 1, 2023 - Present
Delivered project-based curricula across age groups, resulting in measurable portfolio growth for students within 3 months.
UI & Visual Designer at Technello.com
September 1, 2025 - October 1, 2025
Shipped production-ready UI, illustrations, and 3D visuals for 4 AI/Web3 products within a 6-week sprint—zero revision requests post-handoff. Secured a Shopify App Store listing for RecomPal by delivering complete store visuals on first submission.
Illustrator at Vuesax (via Ace Agency)
January 1, 2022 - February 1, 2022
Accumulated 90K+ Dribbble views across 3 posts by designing modular illustration kits (20 assets/kit, 4 colour themes) adopted as a free resource in the product design community.
Commissioned Illustrator at World Food Programme (UN)
February 1, 2020 - Present
Selected by the UN WFP to create a Nowruz cultural illustration for a global engagement campaign, distributing a culturally nuanced visual narrative internationally.
Book Illustrator at Konar Miveh Nadara d
February 1, 2021 - April 1, 2021
Produced 11 custom illustrations and a cover for author Golnaz Fakhari, delivering print-ready files with consistent colour accuracy.
Visual & UI Designer at Cellusys
July 1, 2019 - September 1, 2019
Redesigned 5 landing pages and 3 website layouts, delivering 100% brand-compliant work with no design-system violations. Created icons and infographics reused in internal training.
Game Designer & Pixel Artist at 3engine.io
May 1, 2023 - August 1, 2023
Delivered a complete pixel art asset library for a no-code Web3 game platform, ensuring cross-system visual consistency and standardized asset naming.

Education

Master of Arts at Art & Architecture University, Shiraz, Iran
January 1, 2017 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Other