I’m Phyllis Go Xin Rui, a marketing and content professional currently pursuing a Bachelor of Business Administration (Honours) at the National University of Singapore. I blend creative storytelling with data-driven marketing to craft campaigns that resonate across digital touchpoints, from social media to corporate websites. I’m passionate about turning insights into engaging experiences and building brands through thoughtful content and strategic execution. Outside academics, I lead and contribute to student organisations, manage publicity for clubs and events, and volunteer with 180 Degrees Consulting, where I apply marketing analytics to real-world projects. I enjoy collaborating with regional teams, designing compelling visuals, and continuously learning new tools to tell better stories.…I’m Phyllis Go Xin Rui, a marketing and content professional currently pursuing a Bachelor of Business Administration (Honours) at the National University of Singapore. I blend creative storytelling with data-driven marketing to craft campaigns that resonate across digital touchpoints, from social media to corporate websites. I’m passionate about turning insights into engaging experiences and building brands through thoughtful content and strategic execution. Outside academics, I lead and contribute to student organisations, manage publicity for clubs and events, and volunteer with 180 Degrees Consulting, where I apply marketing analytics to real-world projects. I enjoy collaborating with regional teams, designing compelling visuals, and continuously learning new tools to tell better stories.WWWW…