Hi, I’m Tom (Tien) Bui, a Senior Web Platform Engineer with 13 years of experience building high-traffic marketing and growth surfaces. I specialize in Next.js, headless CMS, Core Web Vitals, technical SEO, and experimentation at enterprise scale. I currently lead AWS’s Next.js + Contentful migrations for customer-facing surfaces, driving measurable gains in performance, organic traffic, and content velocity. I enjoy designing reusable component patterns, aligning engineering with design and content teams, and exploring AI-assisted development workflows to accelerate delivery while maintaining accessibility and quality. I’m passionate about delivering fast, accessible experiences that convert and scale with business growth.

Tom (Tien) Bui

Hi, I’m Tom (Tien) Bui, a Senior Web Platform Engineer with 13 years of experience building high-traffic marketing and growth surfaces. I specialize in Next.js, headless CMS, Core Web Vitals, technical SEO, and experimentation at enterprise scale. I currently lead AWS’s Next.js + Contentful migrations for customer-facing surfaces, driving measurable gains in performance, organic traffic, and content velocity. I enjoy designing reusable component patterns, aligning engineering with design and content teams, and exploring AI-assisted development workflows to accelerate delivery while maintaining accessibility and quality. I’m passionate about delivering fast, accessible experiences that convert and scale with business growth.

Available to hire

Hi, I’m Tom (Tien) Bui, a Senior Web Platform Engineer with 13 years of experience building high-traffic marketing and growth surfaces. I specialize in Next.js, headless CMS, Core Web Vitals, technical SEO, and experimentation at enterprise scale. I currently lead AWS’s Next.js + Contentful migrations for customer-facing surfaces, driving measurable gains in performance, organic traffic, and content velocity.

I enjoy designing reusable component patterns, aligning engineering with design and content teams, and exploring AI-assisted development workflows to accelerate delivery while maintaining accessibility and quality. I’m passionate about delivering fast, accessible experiences that convert and scale with business growth.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert

Language

English
Fluent

Work Experience

Software Development Engineer III (L6), Web Platform at Amazon Web Services
March 1, 2022 - Present
Tech lead for migrating aws.amazon.com customer-facing surfaces from legacy Java/JSP to a modern Next.js + Contentful platform with 40+ page templates and 8 localized regions. Re-architected rendering using App Router, Server Components, ISR, CloudFront, and Lambda@Edge, reducing LCP from 3.8s to 2.1s on migrated pages. Set technical direction for the web platform team, designed scalable Contentful content models, owned Core Web Vitals budgeting, and improved SEO with structured data and hreflang. Built reusable React patterns for navigation and modules, and spearheaded AI-assisted development workflows to reduce PR lead times. Mentored 4 engineers and authored multiple design docs adopted as standards.
Senior Software Engineer, Web Platform at Intuit
November 1, 2019 - February 1, 2022
Built and maintained Next.js + Contentful landing pages and acquisition funnels for TurboTax and QuickBooks, serving tens of millions of monthly visitors. Led migration from legacy AEM to headless Contentful + React, reducing time-to-publish from ~1 week to under 1 day. Implemented an experimentation framework (Optimizely + custom feature flags) driving ~12% lift in landing-page conversions, enhanced SEO, and optimized Core Web Vitals to keep LCP under 2.5s during tax-season spikes. Created a reusable component library adopted across multiple products, and integrated marketing analytics for attribution across paid, organic, and email channels.
Software Engineer, Web Platform at Everly Health
September 1, 2016 - October 1, 2019
Early web engineer during growth from seed to Series B; owned the marketing site and checkout-adjacent flows powering at-home test sales across 30+ products. Rebuilt the marketing site on React + headless CMS, significantly improving mobile PageSpeed scores. Implemented analytics and attribution pipelines to optimize paid-channel spend and established frontend code standards later adopted by the team.
Software Engineer at AlertMedia
June 1, 2013 - August 1, 2016
Founding-era web engineer; built the customer-facing marketing site, signup flows, and parts of early product UI across evolving stacks. Implemented the company’s SEO and analytics foundations and built the lead-capture funnel that became primary inbound pipeline. Owned cross-browser QA and accessibility baseline for enterprise prospects, collaborating directly with founders, marketing, and sales to ship rapid landing-page experiments.

Education

Bachelor of Science (B.S.) in Computer Science at University of Texas at Austin
January 1, 2009 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment