Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Mahi Prajapati, a dynamic Social Media Executive with over four years of experience expanding brand presence and engagement across social and email channels. I love turning ideas into engaging, data-informed content and campaigns, using SEO insights, analytics, and industry trends to boost performance. I’m passionate about crafting brand stories that resonate with audiences, collaborating with teams to deliver creative campaigns, and driving measurable growth through thoughtful content strategy and hands-on execution.…Hi, I’m Mahi Prajapati, a dynamic Social Media Executive with over four years of experience expanding brand presence and engagement across social and email channels. I love turning ideas into engaging, data-informed content and campaigns, using SEO insights, analytics, and industry trends to boost performance. I’m passionate about crafting brand stories that resonate with audiences, collaborating with teams to deliver creative campaigns, and driving measurable growth through thoughtful content strategy and hands-on execution.

Mahi Prajapati

Social Media Manager, Digital Marketer, Content Creator, +2





Hi, I’m Mahi Prajapati, a dynamic Social Media Executive with over four years of experience expanding brand presence and engagement across social and email channels. I love turning ideas into engaging, data-informed content and campaigns, using SEO insights, analytics, and industry trends to boost performance. I’m passionate about crafting brand stories that resonate with audiences, collaborating with teams to deliver creative campaigns, and driving measurable growth through thoughtful content strategy and hands-on execution.…Hi, I’m Mahi Prajapati, a dynamic Social Media Executive with over four years of experience expanding brand presence and engagement across social and email channels. I love turning ideas into engaging, data-informed content and campaigns, using SEO insights, analytics, and industry trends to boost performance. I’m passionate about crafting brand stories that resonate with audiences, collaborating with teams to deliver creative campaigns, and driving measurable growth through thoughtful content strategy and hands-on execution.

Available to hire

Hi, I’m Mahi Prajapati, a dynamic Social Media Executive with over four years of experience expanding brand presence and engagement across social and email channels. I love turning ideas into engaging, data-informed content and campaigns, using SEO insights, analytics, and industry trends to boost performance.
I’m passionate about crafting brand stories that resonate with audiences, collaborating with teams to deliver creative campaigns, and driving measurable growth through thoughtful content strategy and hands-on execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Fluent

Gujarati

Fluent

Work Experience

Social Media Executive at Maya’s Chai

August 1, 2025 - Present

Manage day-to-day social media activity across café channels, including scheduling, publishing, and performance optimisation. Create and produce engaging, social-first content for TikTok, Instagram, and YouTube, from concept and filming through to editing and posting. Develop brand-aligned content ideas in line with marketing campaigns, commercial goals, and seasonal activity. Monitor social trends and UGC, collaborating with teams and creators to deliver reactive and on-brand content.

Supervisor at Black Sheep Coffee

May 1, 2024 - July 1, 2025

Delivered exceptional customer experiences in a fast-paced environment while maintaining high standards in beverage quality and operational efficiency. Supervised daily team operations, supported workflow coordination, staff performance, and smooth service delivery during peak trading hours. Maintained a clean, organised, and customer-focused environment, contributing to strong customer satisfaction and repeat business. Assisted in driving team productivity and service excellence through effective communication and hands-on leadership.

Head Barista at Bru Coffee

May 1, 2023 - March 1, 2024

Strengthened brand identity and positioning through targeted digital marketing initiatives, contributing to a 40% increase in brand recognition. Increased customer engagement and brand awareness by 50% through creative promotional campaigns and personalised customer communication. Built customer loyalty by gathering feedback and tailoring customer experiences, contributing to a 25% increase in repeat visits. Supported business growth through email marketing campaigns that improved customer retention and overall satisfaction levels.

Assistant Manager at S.B Enterprise, India

August 1, 2020 - March 1, 2023

Improved inventory management processes by implementing new software systems, reducing stock shortages by 30% and increasing order accuracy by 10%. Led and trained customer service teams to improve operational standards, resulting in a 15% reduction in customer complaints. Introduced staff training initiatives that enhanced customer experience and contributed to a 20% increase in positive customer reviews. Managed day-to-day operations, ensuring efficient workflow, strong team performance, and consistent service delivery.

Internet Analyst at Revo Karma Hub, India

August 1, 2019 - June 1, 2020

Analysed website traffic and user behaviour using Google Analytics to identify optimisation opportunities, increasing user engagement by 15%. Conducted A/B testing on landing pages and calls-to-action, improving lead generation by 20% and boosting online sales performance. Produced data-driven insights and performance reports to support digital marketing and business growth strategies. Collaborated with teams to optimise user experience and improve website conversion rates through analytical decision-making.

Accounts Executive at Dinesh Chandra R Agrawal Infracon Pvt Ltd

June 1, 2018 - July 1, 2019

Maintained accurate financial records and managed daily accounting operations using accounting software and reporting tools. Assisted in preparing monthly financial reports, ensuring accuracy, compliance, and timely submission. Supported finance operations by reconciling accounts, tracking transactions, and improving reporting efficiency. Demonstrated strong attention to detail and organisational skills in a fast-paced corporate environment.