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I am a marketing professional with over eight years of experience across industries and geographies. I specialize in inbound marketing, rapid domain learning, content creation, and building trusted relationships with internal and external stakeholders. I excel in website strategy, content planning, grant proposals, and partnerships to drive funding and growth. I consistently translate insights into compelling content and measurable results, from boosting web traffic to securing grants and driving collaborations.…I am a marketing professional with over eight years of experience across industries and geographies. I specialize in inbound marketing, rapid domain learning, content creation, and building trusted relationships with internal and external stakeholders. I excel in website strategy, content planning, grant proposals, and partnerships to drive funding and growth. I consistently translate insights into compelling content and measurable results, from boosting web traffic to securing grants and driving collaborations.

Payal Sangwan

Content Creator, Copywriter, Voiceover Artist, +1

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I am a marketing professional with over eight years of experience across industries and geographies. I specialize in inbound marketing, rapid domain learning, content creation, and building trusted relationships with internal and external stakeholders. I excel in website strategy, content planning, grant proposals, and partnerships to drive funding and growth. I consistently translate insights into compelling content and measurable results, from boosting web traffic to securing grants and driving collaborations.…I am a marketing professional with over eight years of experience across industries and geographies. I specialize in inbound marketing, rapid domain learning, content creation, and building trusted relationships with internal and external stakeholders. I excel in website strategy, content planning, grant proposals, and partnerships to drive funding and growth. I consistently translate insights into compelling content and measurable results, from boosting web traffic to securing grants and driving collaborations.

Available to hire

I am a marketing professional with over eight years of experience across industries and geographies. I specialize in inbound marketing, rapid domain learning, content creation, and building trusted relationships with internal and external stakeholders.

I excel in website strategy, content planning, grant proposals, and partnerships to drive funding and growth. I consistently translate insights into compelling content and measurable results, from boosting web traffic to securing grants and driving collaborations.

Skills

Copywriting

SEO

Experience Level

Copywriting

Expert

SEO

Expert

Language

English

Fluent

Work Experience

Marketing Specialist at Neuroblastoma Australia

January 1, 2021 - November 1, 2022

Led website benchmarking and analytics to increase traffic; mapped user behaviour and developed a content strategy for optimal performance; identified opportunities, drafted grant proposals, and built collaborations to secure funding. Achievements included securing four grants totaling AUD 20,000.

Marketing Manager at Quantum Inventions Pte Ltd

September 2, 2015 - May 1, 2017

Directed end-to-end ideation, execution and tracking of campaigns and events across channels; planned and launched marketing campaigns, communications and project plans; drafted internal and external communications and branding collateral; created and maintained marketing metrics to quantify impact; collaborated with product and stakeholders; proposed initiatives to attract prospects.

Marketing Officer at Tipping Point Hospitality Pvt Ltd

December 1, 2012 - January 1, 2014

Created and managed press releases; implemented end-to-end marketing and PR campaigns; developed customer communication strategies across online channels and print media; partnered with corporate clients and startups to drive revenue (AUD 70,000 annual).

Digital Marketing & Communications Manager, Manufacturing Business Unit at TATA Consultancy Services

June 1, 2008 - November 1, 2012

Revamped digital communications strategy using social media analytics, SEO, monitoring tools and community outreach; improved customer experience and translated insights into marketing collateral, social media content and messaging; managed dialogue with customer influencers to maximize insights; identified events for CXO-level engagement; achieved 50% website traffic lift and 35% leads growth; awarded ‘TCS Gem’.

Marketing Consultant at Ericsson

July 1, 2014 - August 31, 2014

Developed an integrated marketing communications campaign for Ericsson Graduate Program; interacted with stakeholders to create a media plan for the Women@ Ericsson campaign.

Marketing Consultant at AMP Ltd.

August 1, 2014 - October 31, 2014

Utilized Human-Centered Design and ethnographic research techniques; created a mobile application for health insurance providers to help Australians aged over 50 lead a healthier lifestyle.

Marketing Consultant at Enware Australia

October 1, 2014 - December 31, 2014

Designed customer satisfaction scorecard and initial benchmarking report to gauge customer brand experience across its customer categories (architects, merchants, plumbers).