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Hi, I’m Jarul Pickett, an innovation-led senior marketer with 7+ years of experience accelerating brand evolution across FMCG, luxury, D2C, e-commerce and hospitality. I identify consumer white space, translate insights into commercially viable product and campaign innovations, and move quickly across B2C and B2B channels. I’ve delivered multi-channel launches and consumer-led brand positioning, driving cross-functional collaboration and tangible impact. I thrive on managing budgets from £20k to £600k, leading diverse teams, and maintaining a customer-centric approach to GTM strategy. I hold an MA in Marketing Management and am passionate about leveraging data, AI-enabled automation, and integrated marketing to accelerate growth across complex portfolios.…Hi, I’m Jarul Pickett, an innovation-led senior marketer with 7+ years of experience accelerating brand evolution across FMCG, luxury, D2C, e-commerce and hospitality. I identify consumer white space, translate insights into commercially viable product and campaign innovations, and move quickly across B2C and B2B channels. I’ve delivered multi-channel launches and consumer-led brand positioning, driving cross-functional collaboration and tangible impact. I thrive on managing budgets from £20k to £600k, leading diverse teams, and maintaining a customer-centric approach to GTM strategy. I hold an MA in Marketing Management and am passionate about leveraging data, AI-enabled automation, and integrated marketing to accelerate growth across complex portfolios.

Jarul Pickett

Marketing Strategist, Growth Marketer, Brand Strategist, +2

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Hi, I’m Jarul Pickett, an innovation-led senior marketer with 7+ years of experience accelerating brand evolution across FMCG, luxury, D2C, e-commerce and hospitality. I identify consumer white space, translate insights into commercially viable product and campaign innovations, and move quickly across B2C and B2B channels. I’ve delivered multi-channel launches and consumer-led brand positioning, driving cross-functional collaboration and tangible impact. I thrive on managing budgets from £20k to £600k, leading diverse teams, and maintaining a customer-centric approach to GTM strategy. I hold an MA in Marketing Management and am passionate about leveraging data, AI-enabled automation, and integrated marketing to accelerate growth across complex portfolios.…Hi, I’m Jarul Pickett, an innovation-led senior marketer with 7+ years of experience accelerating brand evolution across FMCG, luxury, D2C, e-commerce and hospitality. I identify consumer white space, translate insights into commercially viable product and campaign innovations, and move quickly across B2C and B2B channels. I’ve delivered multi-channel launches and consumer-led brand positioning, driving cross-functional collaboration and tangible impact. I thrive on managing budgets from £20k to £600k, leading diverse teams, and maintaining a customer-centric approach to GTM strategy. I hold an MA in Marketing Management and am passionate about leveraging data, AI-enabled automation, and integrated marketing to accelerate growth across complex portfolios.

Available to hire

Hi, I’m Jarul Pickett, an innovation-led senior marketer with 7+ years of experience accelerating brand evolution across FMCG, luxury, D2C, e-commerce and hospitality. I identify consumer white space, translate insights into commercially viable product and campaign innovations, and move quickly across B2C and B2B channels. I’ve delivered multi-channel launches and consumer-led brand positioning, driving cross-functional collaboration and tangible impact.

I thrive on managing budgets from £20k to £600k, leading diverse teams, and maintaining a customer-centric approach to GTM strategy. I hold an MA in Marketing Management and am passionate about leveraging data, AI-enabled automation, and integrated marketing to accelerate growth across complex portfolios.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Work Experience

Group Growth Marketing Manager / Interim Head of Marketing at Lamington Group

March 1, 2025 - Present

Led innovation and GTM strategy across asset management, fintech, consulting & hospitality (B2C & B2B). Drove brand/content innovation across 4 sister companies, identified audience white space, refreshed tone of voice, and modernised content to boost organic growth. Championed AI-first initiatives (automation workflows, AI chat, WhatsApp channel) reducing manual work and improving multi-channel conversions. Delivered £800k revenue uplift in 60 days via PPC restructuring and channel reallocation; grew direct revenue share from 12% to 33%. Managed CRM improvements (Mews, Cendyn) and event frameworks to optimise SQL-to-fee conversions.

Group Senior Brand & Marcomms Marketer (Contract) at Platform_

July 1, 2024 - December 1, 2024

Managed marketing across 8 property sites (budget £30k–£50k per site) for asset management, private equity & real estate. Implemented tracked industry events with quantifiable SQL derivation; organised 10 private HNWI investor events contributing to £5M acquisition. Built audience segmentation via HubSpot & Mailchimp; executed 65 EDM campaigns with average £30k per send; achieved CSAT 95.67. Launched affiliate partnerships generating 15% revenue share and led 32 B2C placemaking events, earning 7 industry awards.

Assistant Marketing Manager — Campaigns & E-commerce at Fraser & Co.

May 1, 2023 - July 1, 2024

Led EMEA-wide marketing across luxury residential developments; supported international sales across UK, Middle East and Asia. As Head of CRM, generated ~£500k per quarter via EDMs; launched WhatsApp journeys increasing returning client rate by 12% (£800k uplift). Delivered 15 global event-driven campaigns with 500+ qualified leads; contributed £987k incremental profit via HNWI events. Managed partnerships with top agencies and firms, driving £10M net revenue growth through partner marketing. Rebranded globally within 6 months and upskilled teams on social channels.

Brand & Marketing Manager at RJF Farhi

December 1, 2022 - May 1, 2023

Led innovation-led brand marketing strategy and NPD for a luxury confectionery portfolio; conducted competitive analysis and consumer trend mapping to identify white space for premium gifting. Secured £3M in purchase orders; managed all trade marketing, PR events and luxury retail activations. Built in-house digital marketing (paid ads, CRM via Klaviyo, Shopify) increasing leads by 16% and supporting valuation to £7M. Represented the brand at industry exhibitions and managed press opportunities, elevating visibility in premium grocery and luxury retail.

Consulting Head of Marketing & Brand at Modvey.com

April 1, 2020 - October 1, 2022

Owned GTM strategy, brand positioning and revenue growth across UK and US; scaled to £4,876,000 gross revenue and achieved profitability by Year 2. Led lifecycle automation and retention to reduce churn and improve repeat purchase rate; supported 2023 acquisition.

Consulting Brand Marketing Strategist at Rezon Silverware by Kalyani Chawla

April 1, 2021 - December 1, 2021

Luxury brand strategy for SE Asia & UK (B2C & B2B). Grew social following from 6.9K to 21K in 8 months; delivered 35% profit growth via paid acquisition. Executed private UHNWI launch event at Saatchi Gallery and supported investor communications and pitch materials.

Consulting Marketing Strategist at Apostrophe Communications

January 1, 2021 - June 1, 2021

Supported agency in winning 6 new clients (BeeYoung, Salesforce, luxury fashion). Delivered brand strategy, campaign development and digital integration for B2B clients.

Founder – Marketing Consultancy at Marketing Consultancy (Founder)

January 1, 2019 - December 31, 2020

Boutique SME consultancy delivering GTM strategy, brand positioning, CRM architecture, paid acquisition and funnel optimisation for 12 SME clients across FMCG, luxury retail, SaaS and hospitality.