Available to hire
I’m Linda Chepchirchir, a results-driven digital marketing professional with a strong background in ICT, campaign management, and content strategy. I excel at managing multi-platform social media campaigns, analyzing performance metrics, increasing engagement, and driving conversions.
I combine technical expertise with creativity in digital advertising, content creation, and strategic marketing planning to deliver measurable results that boost brand visibility, lead generation, and ROI.
Experience Level
Work Experience
Digital Campaign Manager at The Beauty Africana
August 1, 2020 - January 1, 2021Planned and executed multi-platform digital campaigns (Facebook, Instagram, TikTok, and Google Ads), increasing online engagement by 45%+. Managed advertising budgets and optimized campaigns, improving ROI by 30% through data-driven targeting and A/B testing. Generated a 50% increase in qualified leads by refining audience segmentation and ad creatives. Reduced cost per acquisition by 25% through continuous performance monitoring and strategic adjustments. Developed high-converting content strategies that boosted click-through rates by 20%. Tracked and analyzed campaign performance using analytics tools, providing weekly reports with actionable insights to stakeholders. Collaborated with cross-functional remote teams, ensuring timely campaign execution and consistent brand messaging across digital channels.
Information Technology Trainee at Kapsabet Referral District Hospital
January 1, 2021 - January 1, 2022Provided technical support to 100+ hospital staff, reducing system downtime by ~30% through troubleshooting hardware, software, and network issues. Assisted in maintaining the Hospital Management Information System, improving data accuracy and reducing record retrieval time. Configured, installed, and maintained 50+ computers, printers, and network devices. Supported data backup and recovery processes, contributing to data integrity compliance. Trained staff on basic ICT tools and system usage, improving digital adoption and reducing user errors. Monitored network performance and supported website updates and digital communications to enhance information access.
Management Trainee in Information Technology at Farming Systems Kenya
January 1, 2025 - January 1, 2026Supported the implementation and maintenance of IT systems, improving operational efficiency by streamlining digital processes across departments. Assisted in troubleshooting hardware and software issues, strengthening data reporting processes and secure handling of information. Trained staff on basic IT tools and systems to improve technology adoption and workflow efficiency. Collaborated with cross-functional teams to enhance system performance and ensure reliable data management.
Education
Diploma in Information Technology at Zetech University
January 1, 2019 - November 1, 2020Kenya Certificate of Secondary Education at Dry's Girls Secondary School
January 1, 2015 - November 1, 2018Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality
Experience Level
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