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Hi, I’m Vidhi, an AI-focused product designer with 6+ years of experience shaping end-to-end digital product experiences in healthcare technology and fintech education. I blend user research, accessibility, and data-informed design to turn complex workflows into intuitive interfaces that empower both clinicians and learners. In my roles at UnitedHealth Group and Finlatics, I’ve designed AI-native member and provider experiences, built scalable design systems, and collaborated with data science teams to translate model outputs into clear UI patterns. My work consistently improves task completion, reduces support escalations, and drives digital self-service adoption. I contributed to a 42% increase in digital engagement over two years.…Hi, I’m Vidhi, an AI-focused product designer with 6+ years of experience shaping end-to-end digital product experiences in healthcare technology and fintech education. I blend user research, accessibility, and data-informed design to turn complex workflows into intuitive interfaces that empower both clinicians and learners. In my roles at UnitedHealth Group and Finlatics, I’ve designed AI-native member and provider experiences, built scalable design systems, and collaborated with data science teams to translate model outputs into clear UI patterns. My work consistently improves task completion, reduces support escalations, and drives digital self-service adoption. I contributed to a 42% increase in digital engagement over two years.

Vidhi Parakhiya

Product Designer, UI Designer, UX Designer, +2

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Hi, I’m Vidhi, an AI-focused product designer with 6+ years of experience shaping end-to-end digital product experiences in healthcare technology and fintech education. I blend user research, accessibility, and data-informed design to turn complex workflows into intuitive interfaces that empower both clinicians and learners. In my roles at UnitedHealth Group and Finlatics, I’ve designed AI-native member and provider experiences, built scalable design systems, and collaborated with data science teams to translate model outputs into clear UI patterns. My work consistently improves task completion, reduces support escalations, and drives digital self-service adoption. I contributed to a 42% increase in digital engagement over two years.…Hi, I’m Vidhi, an AI-focused product designer with 6+ years of experience shaping end-to-end digital product experiences in healthcare technology and fintech education. I blend user research, accessibility, and data-informed design to turn complex workflows into intuitive interfaces that empower both clinicians and learners. In my roles at UnitedHealth Group and Finlatics, I’ve designed AI-native member and provider experiences, built scalable design systems, and collaborated with data science teams to translate model outputs into clear UI patterns. My work consistently improves task completion, reduces support escalations, and drives digital self-service adoption. I contributed to a 42% increase in digital engagement over two years.

Available to hire

Hi, I’m Vidhi, an AI-focused product designer with 6+ years of experience shaping end-to-end digital product experiences in healthcare technology and fintech education. I blend user research, accessibility, and data-informed design to turn complex workflows into intuitive interfaces that empower both clinicians and learners.

In my roles at UnitedHealth Group and Finlatics, I’ve designed AI-native member and provider experiences, built scalable design systems, and collaborated with data science teams to translate model outputs into clear UI patterns. My work consistently improves task completion, reduces support escalations, and drives digital self-service adoption. I contributed to a 42% increase in digital engagement over two years.

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Work Experience

AI Product Designer at UnitedHealth Group

August 1, 2025 - Present

Designed conversational AI interfaces for the member-facing chat assistant, enabling real-time provider search, appointment scheduling, and lab result access; contributed to 80%+ digital self-service adoption across consumer contacts. Developed UX flows for AI-powered prior authorization submissions within Digital Auth Complete, achieving a 96% first-submission approval by reducing form ambiguity and improving data-capture design. Prototyped and iterated on United AI Studio's internal model-management dashboard using Figma AI and Midjourney, reducing design-to-dev handoff cycles by 30%. Applied prompt engineering with ChatGPT and Claude to accelerate user research synthesis, cutting research turnaround from 5 days to 2 days across 4 product squads. Redesigned Optum Health's AI-enabled scheduling interface using Galileo AI for auto-layout generation; shipped 3 major redesigns 20% ahead of roadmap. Defined accessibility and interaction standards for AI-generated UI components within UHG'

Senior Product Designer at Finlatics

May 1, 2019 - March 31, 2023

Owned end-to-end product design for Finlatics' simulated portfolio management platform, supporting 500+ active learners across equity research, investment banking, and financial markets programs. Redesigned the learner onboarding flow using Figma and Maze for usability testing; reduced drop-off at account setup by 34% and increased program completion rates to 6x the industry average. Built and maintained a scalable component library in Figma covering 60+ UI components for web and mobile-responsive views, cutting designer ramp-up time by 40% for new team members. Designed interactive data dashboards for real-time portfolio simulation, collaborating with engineers to define chart interaction patterns and tooltip behaviors using Zeplin for spec delivery. Conducted 25+ moderated user research sessions with students and college partners; synthesized findings into 3 major product pivots that expanded institutional B2B partnerships. Led mobile-first redesign of program content pages using Ado

UI/UX Designer at Adons Softech

June 1, 2018 - April 30, 2019

Designed responsive web interfaces for 6 early-stage startups across e-commerce and SaaS verticals, delivering wireframes, high-fidelity prototypes, and dev-ready assets in Sketch and InVision. Created user journey maps and IA sitemaps for a B2B SaaS client, reducing navigation depth from 4 clicks to 2 for core workflows, improving task completion rate by 31% in usability testing. Executed brand identity and icon sets for 3 clients, delivering full style guides covering typography, color systems, spacing tokens, and component usage rules.