Hi, I’m Robert Loh Kah Mun. I am a marketing executive with experience spanning digital commerce operations, offline event activations, and integrated media strategy. I manage end-to-end online marketing across Shopee, Lazada, Carousell, and Shopify, optimize websites, run paid campaigns, and drive sales growth while strengthening brand presence. As a Senior Project, Media & Brand Strategy Executive, I lead social media strategy, multimedia production, live event media operations, and cross-functional stakeholder coordination. I also contribute to AI-assisted content development across multiple platforms and am seeking opportunities in Project/Events Management, Marketing, and Brand Strategy roles.

Robert Loh Kah Mun

Hi, I’m Robert Loh Kah Mun. I am a marketing executive with experience spanning digital commerce operations, offline event activations, and integrated media strategy. I manage end-to-end online marketing across Shopee, Lazada, Carousell, and Shopify, optimize websites, run paid campaigns, and drive sales growth while strengthening brand presence. As a Senior Project, Media & Brand Strategy Executive, I lead social media strategy, multimedia production, live event media operations, and cross-functional stakeholder coordination. I also contribute to AI-assisted content development across multiple platforms and am seeking opportunities in Project/Events Management, Marketing, and Brand Strategy roles.

Available to hire

Hi, I’m Robert Loh Kah Mun. I am a marketing executive with experience spanning digital commerce operations, offline event activations, and integrated media strategy. I manage end-to-end online marketing across Shopee, Lazada, Carousell, and Shopify, optimize websites, run paid campaigns, and drive sales growth while strengthening brand presence.

As a Senior Project, Media & Brand Strategy Executive, I lead social media strategy, multimedia production, live event media operations, and cross-functional stakeholder coordination. I also contribute to AI-assisted content development across multiple platforms and am seeking opportunities in Project/Events Management, Marketing, and Brand Strategy roles.

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Language

English
Fluent
Malay
Fluent

Work Experience

Digital Marketing Executive (Online & Offline Marketing) at Full Smart Technology Pte Ltd
April 1, 2016 - Present
Lead end-to-end e-commerce operations across Shopee, Lazada, Carousell, and Shopify, managing product listings, promotional campaigns, store visual merchandising, website & e-commerce layout, pricing strategy, and sales optimization, achieving approximately $8K in online sales conversions and 200+ inquiries. Planned and executed integrated online and offline marketing campaigns, including digital promotions, marketplace campaigns, event activations, and retail initiatives to drive traffic, strengthen brand visibility, and improve conversion performance. Developed monthly and weekly promotional strategies aligned with marketplace campaigns, seasonal events, and double-digit sales periods. Created multimedia marketing assets including short-form videos, promotional creatives, product visuals, offline marketing materials, and AI-assisted video content for both digital and offline activations. Managed social media content strategy across Facebook, Instagram, TikTok, and RedNote. Conducted
Senior Project, Media & Brand Strategy Executive at Talentbank Sdn. Bhd.
October 1, 2025 - April 1, 2026
Lead end-to-end social media, media, and brand strategy, overseeing content planning, creative direction, design, video production, and multi-platform publishing to strengthen employer branding and thought leadership. Manage large-scale project and event delivery, coordinating stakeholders, vendors, AV teams, and media operations, while delivering post-event performance insights for continuous improvement. Independently owned social media strategy, content planning, design, and video production alongside core project responsibilities. Expanded digital presence across Instagram, LinkedIn, TikTok, RedNote, and Douyin, driving organic growth and engagement. Delivered an average of 5 multimedia assets per month, generating 35,000+ video views and increasing Instagram followers by +1.6%. Grew LinkedIn following by 300+ and generated 5,000+ organic impressions through consistent publishing.
Project Executive at Talentbank Sdn. Bhd.
August 1, 2024 - September 1, 2025
Managed and supported end-to-end project execution for national-scale career fairs and award ceremonies, coordinating internal teams, vendors, volunteers, and partners. Delivered operational planning, on-site execution, and post-event reporting, contributing to process improvements and new organisational initiatives. Independently owned social media strategy, content planning, design, and video production alongside core project responsibilities, expanding digital presence across Instagram, LinkedIn, TikTok, RedNote, and Douyin, driving organic growth and engagement. Generated 5 multimedia assets per month, achieving 35,000+ video views and increased reach; grew LinkedIn following and impressions through consistent publishing.
Project Intern at Talentbank Sdn. Bhd.
April 1, 2024 - July 1, 2024
Supported end-to-end project planning and execution, including research, vendor coordination, budgeting, and on-site operations.

Education

Bachelor of Marketing with Honours at Universiti Utara Malaysia (UUM)
January 1, 2020 - December 31, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Education