Dear Hiring Manager,
I am excited to apply for this brochure design project for the high-end residential renovation business in Brisbane. I have attached my resume and portfolio for your review, and my online portfolio is available here:
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I am a Sydney-based graphic and visual designer with experience across brochure design, branding, packaging, website visuals, digital content, product presentation and print-ready artwork. What attracts me most to this project is the opportunity to create a polished, premium brochure that presents completed renovation projects with clarity, trust and strong visual impact. For a high-end residential renovation business, I understand that the brochure needs to do more than show images — it needs to communicate craftsmanship, attention to detail, material quality and a refined sense of space.
My design background combines graphic design, visual communication and interaction design. Through my Bachelor of Design at UNSW, I developed a strong foundation in layout, typography, visual hierarchy, image composition and user-focused communication. I enjoy creating structured, elegant layouts that make information easy to read while allowing photography and brand story to feel elevated.
In my previous experience at Vital Plus, I was the sole designer responsible for the packaging design of a product line, and the final packaging was produced and used for the actual products. I also designed promotional product brochure layouts, website and mobile product visuals, product presentation assets and retouched product photography. This gave me practical experience in creating refined layouts, organising content clearly, preparing files carefully and ensuring the final design feels professional across both print and digital use.
I also worked with LemonBox on website visuals, Shopify layout exploration, digital brand assets and merchandise concepts. This helped me strengthen my ability to adapt a brand’s visual language across different formats while maintaining consistency, clarity and commercial appeal. I am comfortable working with provided images and copy, improving information flow, formatting concise persuasive text, and developing brochure layouts that feel cohesive and premium.
I am confident using Adobe Photoshop, Illustrator, InDesign, Figma and Canva. For this project, I can create a multi-page company brochure or booklet in Canva, optimise the layout for both digital and print distribution, incorporate professional project photography, refine copy hierarchy and provide editable Canva links for future updates. I am also comfortable collaborating remotely, communicating clearly, managing feedback and delivering polished files within agreed timelines.
I would love the opportunity to help create a brochure that reflects the professionalism, quality and trustworthiness of this renovation business.
Kind regards,
Sherry(Xirui) Tian
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