I’m a Senior Digital Designer with 8+ years’ experience across global fashion, retail, and performance brands. I specialise in digital-first brand execution across web, app, CRM, and social, with strong motion capability and a focus on scalable brand systems. I enjoy owning projects end-to-end, shaping campaign direction, and collaborating with cross-functional teams in fast-paced environments. Currently freelancing with Marks and Spencer in London and planning a move to Australia, I thrive on creating cohesive visual identities that balance high-volume output with strong brand consistency. I’m comfortable contributing to concept development, brand rollouts, and cross-channel campaigns for global partners such as Adidas, Reebok, and Sweaty Betty.

Ashley Thomson

I’m a Senior Digital Designer with 8+ years’ experience across global fashion, retail, and performance brands. I specialise in digital-first brand execution across web, app, CRM, and social, with strong motion capability and a focus on scalable brand systems. I enjoy owning projects end-to-end, shaping campaign direction, and collaborating with cross-functional teams in fast-paced environments. Currently freelancing with Marks and Spencer in London and planning a move to Australia, I thrive on creating cohesive visual identities that balance high-volume output with strong brand consistency. I’m comfortable contributing to concept development, brand rollouts, and cross-channel campaigns for global partners such as Adidas, Reebok, and Sweaty Betty.

Available to hire

I’m a Senior Digital Designer with 8+ years’ experience across global fashion, retail, and performance brands. I specialise in digital-first brand execution across web, app, CRM, and social, with strong motion capability and a focus on scalable brand systems. I enjoy owning projects end-to-end, shaping campaign direction, and collaborating with cross-functional teams in fast-paced environments.

Currently freelancing with Marks and Spencer in London and planning a move to Australia, I thrive on creating cohesive visual identities that balance high-volume output with strong brand consistency. I’m comfortable contributing to concept development, brand rollouts, and cross-channel campaigns for global partners such as Adidas, Reebok, and Sweaty Betty.

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Language

English
Fluent

Work Experience

Digital Designer at Sweaty Betty
June 1, 2023 - October 1, 2024
Led multi-channel campaign rollout and contributed to creative direction across Fashion, Home, and Beauty; Delivered static and motion assets across social, digital, and BAU; Balanced high-volume output with strong brand consistency; Worked cross-functionally to execute campaigns at scale
Graphic Designer at Les Mills International
May 1, 2021 - June 1, 2023
Led product graphic design across seasonal collections; Designed apparel graphics, branding, and campaign assets; Supported campaign rollout across digital and retail
Graphic Designer at Huffer NZ
May 1, 2020 - May 1, 2021
Graphic Designer contributing to brand campaigns and creative across digital channels
Freelance Designer at Marks and Spencer
October 1, 2024 - Present
Design & Creative: Brand Systems, Campaign Design, Digital Design (Web, App, CRM, Social), Motion Design, Art Direction, Typography & Layout; Delivered BAU and campaign creative across digital channels; Worked cross-functionally with marketing, ecommerce, and brand teams; Maintained consistency across high-volume digital output

Education

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Qualifications

Bachelor of Communication Design (Major in Graphic Design)
January 11, 2030 - May 29, 2026

Industry Experience

Retail, Media & Entertainment, Software & Internet, Consumer Goods, Professional Services