I’m a Senior Digital Designer with 8+ years’ experience across global fashion, retail, and performance brands. I specialise in digital-first brand execution across web, app, CRM, and social, with strong motion capability and a focus on scalable brand systems. I enjoy owning projects end-to-end, shaping campaign direction, and collaborating with cross-functional teams in fast-paced environments.
Currently freelancing with Marks and Spencer in London and planning a move to Australia, I thrive on creating cohesive visual identities that balance high-volume output with strong brand consistency. I’m comfortable contributing to concept development, brand rollouts, and cross-channel campaigns for global partners such as Adidas, Reebok, and Sweaty Betty.
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