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I am a Content & Brand Marketing Executive with 2.5+ years of in-house and agency experience managing social media, content, and campaign execution for high-visibility brands. Experienced in owning social channels, developing engaging digital content, coordinating stakeholders and timelines, and ensuring strong brand governance. I am a strong writer with a keen eye for news and digital trends, and I take a data-informed approach to optimising content performance across platforms. When I was in university, I was involved in planning and executing for a Final-Year Capstone Project to introduce Engineering to primary and secondary school daughters alongside their parents, a multi-channel project on social media and live activations. I also took an NIE module on creating children's stories for a semester, and had prior experience analysing common children books' themes, formats, eventually crafting our own children's story in the end. Peek my portfolio below for more information! _Website not available. Sign in: https://www.twine.net/signup_…I am a Content & Brand Marketing Executive with 2.5+ years of in-house and agency experience managing social media, content, and campaign execution for high-visibility brands. Experienced in owning social channels, developing engaging digital content, coordinating stakeholders and timelines, and ensuring strong brand governance. I am a strong writer with a keen eye for news and digital trends, and I take a data-informed approach to optimising content performance across platforms. When I was in university, I was involved in planning and executing for a Final-Year Capstone Project to introduce Engineering to primary and secondary school daughters alongside their parents, a multi-channel project on social media and live activations. I also took an NIE module on creating children's stories for a semester, and had prior experience analysing common children books' themes, formats, eventually crafting our own children's story in the end. Peek my portfolio below for more information! _Website not available. Sign in: https://www.twine.net/signup_

Belinda Au

Content Producer, Content Creator, Brand Strategist, +2

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I am a Content & Brand Marketing Executive with 2.5+ years of in-house and agency experience managing social media, content, and campaign execution for high-visibility brands. Experienced in owning social channels, developing engaging digital content, coordinating stakeholders and timelines, and ensuring strong brand governance. I am a strong writer with a keen eye for news and digital trends, and I take a data-informed approach to optimising content performance across platforms. When I was in university, I was involved in planning and executing for a Final-Year Capstone Project to introduce Engineering to primary and secondary school daughters alongside their parents, a multi-channel project on social media and live activations. I also took an NIE module on creating children's stories for a semester, and had prior experience analysing common children books' themes, formats, eventually crafting our own children's story in the end. Peek my portfolio below for more information! _Website not available. Sign in: https://www.twine.net/signup_…I am a Content & Brand Marketing Executive with 2.5+ years of in-house and agency experience managing social media, content, and campaign execution for high-visibility brands. Experienced in owning social channels, developing engaging digital content, coordinating stakeholders and timelines, and ensuring strong brand governance. I am a strong writer with a keen eye for news and digital trends, and I take a data-informed approach to optimising content performance across platforms. When I was in university, I was involved in planning and executing for a Final-Year Capstone Project to introduce Engineering to primary and secondary school daughters alongside their parents, a multi-channel project on social media and live activations. I also took an NIE module on creating children's stories for a semester, and had prior experience analysing common children books' themes, formats, eventually crafting our own children's story in the end. Peek my portfolio below for more information! _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I am a Content & Brand Marketing Executive with 2.5+ years of in-house and agency experience managing social media, content, and campaign execution for high-visibility brands.

Experienced in owning social channels, developing engaging digital content, coordinating stakeholders and timelines, and ensuring strong brand governance. I am a strong writer with a keen eye for news and digital trends, and I take a data-informed approach to optimising content performance across platforms.

When I was in university, I was involved in planning and executing for a Final-Year Capstone Project to introduce Engineering to primary and secondary school daughters alongside their parents, a multi-channel project on social media and live activations. I also took an NIE module on creating children’s stories for a semester, and had prior experience analysing common children books’ themes, formats, eventually crafting our own children’s story in the end.

Peek my portfolio below for more information!
Website not available. Sign in: https://www.twine.net/signup

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Advanced

Chinese

Intermediate

French

Intermediate

Work Experience

Content & Brand Marketing Executive

January 1, 2020 - January 1, 2024

Managed and executed social media content across Instagram and Facebook for multiple award-winning F&B brands; owned end-to-end content planning, production, posting, and optimisation for digital channels; collaborated with internal stakeholders to ideate and execute social-first campaigns, launches, and always-on content initiatives; tracked and monitored social media performance to refine content formats and posting strategies; developed press materials including media alerts, press releases, and tasting notes; hosted media and KOLs for tastings and tracked coverage; supported brand events and activations by coordinating timelines, content, and communications across teams and external partners.

Marketing & Communications Associate at Jigger & Pony Group

September 1, 2024 - March 1, 2026

Developed strategic and research inputs for campaign and pitch decks supporting client briefs and business development efforts; conducted market and audience research to support content planning and campaign positioning; supported planning and content ideation for agency social channels to drive audience engagement and brand visibility.