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I'm a marketing professional with 8+ years of experience shaping brand stories across CRM, integrated campaigns, and partnerships. I thrive in fast-paced environments, adapting to rapid shifts and solving problems in real time. I excel at building personal journeys for customers, leading cross-functional teams, and delivering creative, on-brand experiences across channels. My strengths include agile project management, adaptability, and a passion for storytelling that drives engagement and growth.…I'm a marketing professional with 8+ years of experience shaping brand stories across CRM, integrated campaigns, and partnerships. I thrive in fast-paced environments, adapting to rapid shifts and solving problems in real time. I excel at building personal journeys for customers, leading cross-functional teams, and delivering creative, on-brand experiences across channels. My strengths include agile project management, adaptability, and a passion for storytelling that drives engagement and growth.

Lucia Jane Fong

Brand Designer, Product Designer, Graphic Designer, +2

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I'm a marketing professional with 8+ years of experience shaping brand stories across CRM, integrated campaigns, and partnerships. I thrive in fast-paced environments, adapting to rapid shifts and solving problems in real time. I excel at building personal journeys for customers, leading cross-functional teams, and delivering creative, on-brand experiences across channels. My strengths include agile project management, adaptability, and a passion for storytelling that drives engagement and growth.…I'm a marketing professional with 8+ years of experience shaping brand stories across CRM, integrated campaigns, and partnerships. I thrive in fast-paced environments, adapting to rapid shifts and solving problems in real time. I excel at building personal journeys for customers, leading cross-functional teams, and delivering creative, on-brand experiences across channels. My strengths include agile project management, adaptability, and a passion for storytelling that drives engagement and growth.

Available to hire

I’m a marketing professional with 8+ years of experience shaping brand stories across CRM, integrated campaigns, and partnerships. I thrive in fast-paced environments, adapting to rapid shifts and solving problems in real time.

I excel at building personal journeys for customers, leading cross-functional teams, and delivering creative, on-brand experiences across channels. My strengths include agile project management, adaptability, and a passion for storytelling that drives engagement and growth.

Skills

Branding

CRM

Copywriting

Experience Level

Branding

Expert

CRM

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

MarTech Execution Manager at Bounteous Inc

January 1, 2024 - Present

Scaled CRM delivery from 70 to 170 campaigns year-over-year, expanding complexity and personalized messaging, driving efficiency and engagement. Led a global team across development and strategy, managed Wingstop CRM, and served as liaison across teams. Standardized workflows using JIRA, Confluence, and Microsoft Sheets, supporting Wingstop’s $57M revenue growth (9%) from 2024–2025. Launched onboarding, loyalty, birthday lifecycle programs and initiatives including IP warming and NBA/WWE activations, achieving 97% delivery accuracy.

Marketing Manager, Global at Northeastern University

February 1, 2023 - December 31, 2023

Oversee brand and creative design across 13 campuses, leveraging Marketo, Asana, SharePoint, Tableau, Canva, WordPress, MailChimp, Sprinklr. Establish brand processes ensuring consistent messaging and visuals. Expanded global network from 5 to 13 campuses over 3 years and led integrations during mergers. Collaborated with CX, Product, Design, Partnerships, and Recruitment to elevate local brand presence, driving a 29% YoY increase in MQLs (2022–2023).

Event Marketing Specialist at Toronto Blue Jays

February 1, 2019 - October 31, 2019

Led event activations and promotions at Rogers Centre for 30,000+ weekly attendees. Managed game-day giveaways for 15,000 attendees, distributing 10,000+ branded items with on-time execution and high satisfaction. Executed marquee events (Canada Day, Opening Weekend, Pride Month), reaching global audiences via CP24/TSN/SportsNet and driving 15%+ social engagement growth during event periods.