Sarika Nanda

Revamped platform website architecture and design, increasing user engagement and organic traffic through SEO best practices. Optimized checkout flows and payment integrations to reduce cart abandonment and improve retention via iterative usability testing. Developed and maintained mobile-responsive experiences to increase mobile conversion rates. Managed Git-based workflows using GitLab merge requests with code review and mentorship for junior developers. Acted as a bridge between technical teams and stakeholders to ensure solutions aligned with long-term business objectives and project requirements.

Led platform growth by revamping website architecture and design, delivering a 50% increase in user engagement and a 40% boost in organic traffic through SEO best practices. Optimized checkout flows and payment integrations, reducing cart abandonment by 20% and increasing customer retention by 25%. Built mobile-responsive sites to extend reach across devices. Served as the bridge between technical teams and stakeholders to ensure technology decisions aligned with long-term business objectives.

Delivered custom web solutions across diverse industries, maintaining 95% client retention while handling 20+ concurrent projects under tight deadlines. Achieved strong client satisfaction with 5-star ratings for technical excellence, transparency, and proactive communication. Used Git for version control and GitLab for remote collaboration with distributed teams. Quickly adapted to new tools, frameworks, and evolving client requirements.