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Aspiring Video Editor on a mission to master the craft of visual storytelling. Focused on creating high-impact, trend-driven content for social media and brands. Constantly learning, practicing, and open to entry-level opportunities to sharpen my skills. Let's build something great!…

Lawrence Lacdan Ducusin

Designer, Brand Designer, Product Designer, +2

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Aspiring Video Editor on a mission to master the craft of visual storytelling. Focused on creating high-impact, trend-driven content for social media and brands. Constantly learning, practicing, and open to entry-level opportunities to sharpen my skills. Let's build something great!…

Available to hire

Aspiring Video Editor on a mission to master the craft of visual storytelling. Focused on creating high-impact, trend-driven content for social media and brands. Constantly learning, practicing, and open to entry-level opportunities to sharpen my skills. Let’s build something great!

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Amazon PPC Specialist & E-Commerce Virtual Assistant at Freelance

January 1, 2024 - Present

Managed Amazon sponsored products, sponsored brands, and sponsored display campaigns with distinct, intentional objectives per campaign (launch, defend, scale, or research). Performed full PPC audits identifying wasted spend, keyword cannibalization, bid inefficiencies, and structural issues; delivered actionable audit reports with prioritized recommendations. Launched new PPC campaigns from scratch— including keyword harvesting, match type selection, budget setting, and bid strategy aligned to product lifecycle stage. Executed ongoing campaign optimization: bid adjustments, negative keyword additions, search term mining, dayparting, and placement modifiers to improve ACOS and ROAS. Consolidated and restructured legacy or underperforming campaign structures to reduce complexity and improve performance clarity. Audit & Recommendations: Audited product listings and provided recommendations to ensure retail readiness — covering titles, bullet points, descriptions, backend keywords, im

TikTok Shop Specialist at Freelance

January 1, 2024 - Present

Create and optimize product listings on TikTok Shop, ensuring compelling content aligned with platform best practices and target audience interests. Set up and managed promotions including flash deals, discount campaigns, and bundle offers to drive GMV and improve conversion rate. Collaborate with content creators and influencers to coordinate product seeding, affiliate partnerships, and sponsored content for increased product visibility. Set up and managed GMV Max campaigns, leveraging TikTok's automated optimization to maximize gross merchandise value across the product catalog.