Hi, I’m Selina, a multidisciplinary designer with a background in interior design, now focused on graphic design. I love turning ideas into bold visuals and thoughtful layouts that tell a story.\n\nI also enjoy illustrating; it adds a playful, personal touch to my projects, and I’m always curious to explore new techniques and collaborate with others.…

Selina Saïd

Hi, I’m Selina, a multidisciplinary designer with a background in interior design, now focused on graphic design. I love turning ideas into bold visuals and thoughtful layouts that tell a story.\n\nI also enjoy illustrating; it adds a playful, personal touch to my projects, and I’m always curious to explore new techniques and collaborate with others.…

Available to hire

Hi, I’m Selina, a multidisciplinary designer with a background in interior design, now focused on graphic design. I love turning ideas into bold visuals and thoughtful layouts that tell a story.\n\nI also enjoy illustrating; it adds a playful, personal touch to my projects, and I’m always curious to explore new techniques and collaborate with others.

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Language

Arabic
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Advanced

Work Experience

Graphic Designer at Igloo Marketing Agency
February 1, 2024 - August 31, 2025
Responsible for graphic design across branding, marketing collateral, and digital assets; collaborated with the marketing team to deliver visual campaigns.
Graphic Designer at Kiwi Agency
June 1, 2022 - September 30, 2024
Created visual identities, marketing collateral, and digital media; contributed to branding, layout, and illustration.
Graphic Designer at KTCHN (Freelance)
June 1, 2022 - September 30, 2024
Graphic design work across branding, marketing collateral, and digital content; collaboration with cross-functional teams to deliver campaigns.
Assistant Art Direction at Timeless Beirut
July 1, 2020 - August 21, 2024
Graphic design work across branding, marketing collateral, and digital content; collaboration with cross-functional teams to deliver campaigns.

Education

Bachelor in Interior Design at American University of Science and Technology
January 1, 2014 - January 1, 2019
French Baccalaureate at Saint Anthony's College
January 1, 2006 - January 1, 2013
Bachelor in Interior Design at American University of Science and Technology
January 1, 2014 - January 1, 2019
French Baccalaureate at Saint Anthony's College
January 1, 2006 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail
    Pawsitive Walks - Dog Training
    Pawsitive Walks is a dog training and behavior brand built around the joy and energy of life with dogs. The identity is warm, playful, and full of personality — reflecting a brand that genuinely loves what it does. The logo combines a hand-drawn wordmark with a clever "W" icon formed from a dog leash, tying the visual mark directly to the brand's service. The icon adapts across three color variations, giving the system expressive flexibility while staying instantly recognizable. The five-color palette — soft sky blue, deep teal, coral red, lime yellow, and pastel pink — strikes the perfect balance between energetic and approachable, communicating friendliness and fun without sacrificing credibility. A repeating pattern built from the leash "W" mark extends the identity across surfaces, creating visual rhythm and consistency. Applied to stickers, badges, and branded apparel, the system translates naturally into merchandise and everyday touchpoints. Social media templates with bold typography and a confident tone — "Happy dogs, happy lives" — complete a cohesive brand built for dog owners who value both trust and personality. branding logo graphicdesigner…
    Mama Rita - Catering and Food Delivery
    A pitch concept for Mama Rita, a catering and food delivery brand dedicated to bringing the comfort of home-cooked meals straight to your doorstep. The identity captures the warmth, energy, and personality of a brand that feels as vibrant as the food it serves. The logo is a playful, organic blob mark with hand-drawn lettering — loose, expressive, and full of character. It adapts across four color variations, giving the brand flexibility while maintaining a consistent and recognizable feel across all touchpoints. The color palette balances soft and bold: pastel pink and lavender provide warmth and approachability, while lime green, deep navy, and vivid orange inject energy and appetite appeal. Together they create a system that feels fresh, fun, and distinctly homemade. Applied across food packaging and tote bags, the identity translates effortlessly into real-world use. The social media system — including a curated mood board, Instagram grid, and individual post templates — rounds out a cohesive digital presence built for scroll-stopping engagement. Mama Rita is a brand that tastes like it was made with love and looks like it too. graphicdesigner illustrator branding…
    FIX - Dessert Chocolatier
    A pitch concept for FIX, a bold and playful premium chocolate brand built around the irresistible question: "Need a FIX?" The identity breaks away from traditional chocolate branding, embracing a maximalist pop aesthetic powered by five expressive colors — Aqua Green, Electric Azure, Lemon Yellow, Vivid Purple, and Blush Pink. The custom italic logotype flexes across multiple color variations, from packaging to digital. Deliverables include logo variations, color system guidelines, chocolate bar packaging, a highlight icon set, mood board, and Instagram-ready social templates. The result is an identity that feels urgent, youthful, and premium — built to stand out on retail shelves and stop thumbs mid-scroll. graphicdesigner branding logo illustrator…
    SLEAK - Insulated Bottles
    SLEAK is a modern lifestyle brand identity designed around simplicity, elegance, and functionality. The project reflects a sleek and minimal aesthetic through clean typography, geometric patterns, and a refined monochromatic palette softened by subtle blush tones. The logo symbol is built using sharp, symmetrical forms that communicate precision, balance, and sophistication while creating a recognizable visual mark that can seamlessly adapt across different brand applications. Combined with modern typography, the identity achieves a premium and contemporary feel that aligns with minimalist lifestyle products. The branding system extends into custom pattern work inspired by the logo geometry, reinforcing consistency and visual rhythm throughout the brand experience. A carefully curated color palette of black, white, grey, and muted pink creates a balance between boldness and softness, giving the brand a timeless yet approachable personality. Applied across reusable bottles and packaging visuals, the identity demonstrates versatility while maintaining a clean and elevated appearance. SLEAK represents functionality with style — a brand created for modern consumers who value both aesthetics and practicality. logo branding designer branddesigner…
    Mystère - Blind Chocolate Box
    Mystère is a vibrant chocolate brand identity built around emotion, personality, and self-expression. The project transforms chocolate from a simple sweet treat into an experience tied to moods and feelings — FUN, LOVE, CALM, and HYPE. Each flavor and packaging variation reflects a different emotional state through bold color palettes, playful typography, and expressive illustrated characters. The visual identity combines retro-inspired typography with modern, energetic graphics to create a youthful and memorable brand presence. Strong contrasts of pinks, purples, oranges, and reds establish a lively and dynamic system that feels both nostalgic and contemporary. The hand-drawn logo enhances the playful personality of the brand while maintaining a recognizable and cohesive identity across all applications. Custom character illustrations were developed to personify each mood, giving every chocolate variation its own unique attitude and story. The packaging design extends this narrative through immersive visuals and striking compositions that stand out both digitally and on shelves. Mystère celebrates individuality, emotion, and the idea that chocolate can match every vibe and moment. logo branding illustrator graphicdesigner designer chocolate…