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I don't do average. I do work that wins awards, Michelin stars, lands in the World's 50 Best Bars, and makes founders wonder how you nailed exactly what was in their head. Fifteen years across London, Singapore, and Asia — from BrandOpus and JKR to running my own collective, Design Hungry. FMCG, hospitality, F&B, lifestyle. Coca-Cola to corner-shop startups. The brief doesn't scare me; the mediocre result does. If you're looking for a Designer who leads without the fluff and delivers without the drama — I'd love to talk.…I don't do average. I do work that wins awards, Michelin stars, lands in the World's 50 Best Bars, and makes founders wonder how you nailed exactly what was in their head. Fifteen years across London, Singapore, and Asia — from BrandOpus and JKR to running my own collective, Design Hungry. FMCG, hospitality, F&B, lifestyle. Coca-Cola to corner-shop startups. The brief doesn't scare me; the mediocre result does. If you're looking for a Designer who leads without the fluff and delivers without the drama — I'd love to talk.

Holly Griffin

PRO

Designer, Brand Designer, Graphic Designer, +4

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I don't do average. I do work that wins awards, Michelin stars, lands in the World's 50 Best Bars, and makes founders wonder how you nailed exactly what was in their head. Fifteen years across London, Singapore, and Asia — from BrandOpus and JKR to running my own collective, Design Hungry. FMCG, hospitality, F&B, lifestyle. Coca-Cola to corner-shop startups. The brief doesn't scare me; the mediocre result does. If you're looking for a Designer who leads without the fluff and delivers without the drama — I'd love to talk.…I don't do average. I do work that wins awards, Michelin stars, lands in the World's 50 Best Bars, and makes founders wonder how you nailed exactly what was in their head. Fifteen years across London, Singapore, and Asia — from BrandOpus and JKR to running my own collective, Design Hungry. FMCG, hospitality, F&B, lifestyle. Coca-Cola to corner-shop startups. The brief doesn't scare me; the mediocre result does. If you're looking for a Designer who leads without the fluff and delivers without the drama — I'd love to talk.

Available to hire

United Kingdom

I don’t do average. I do work that wins awards, Michelin stars, lands in the World’s 50 Best Bars, and makes founders wonder how you nailed exactly what was in their head.

Fifteen years across London, Singapore, and Asia — from BrandOpus and JKR to running my own collective, Design Hungry. FMCG, hospitality, F&B, lifestyle. Coca-Cola to corner-shop startups. The brief doesn’t scare me; the mediocre result does.

If you’re looking for a Designer who leads without the fluff and delivers without the drama — I’d love to talk.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Work Experience

Founder | Designer at Design Hungry

December 1, 2018 - Present

Founder and Creative Director of Design Hungry, a no-nonsense brand design collective built on bold visual storytelling and zero agency pretence. Over 15 years, led brand strategy, identity, and packaging for clients ranging from independent founders to global names including Coca-Cola, Diageo, Unilever, Kraft Heinz, and Suntory — as well as award-winning hospitality brands across Asia and beyond. Work spans bars and restaurants, food and drink, lifestyle, retail, and corporate communications, with a reputation for getting inside a founder's vision and making it undeniable. Clients have gone on to feature in Michelin Guides, Design Effectiveness Awards, Brand Impact Awards, World's 50 Best Bars, and Restaurant & Bar Awards.

Senior Designer at Bulletproof

August 1, 2017 - December 1, 2018

One of three designers brought in to establish Bulletproof's Singapore studio from the ground up. Built and shaped a new team while hitting the ground running on client work — adapting established British brands for Asian markets and creating new-to-world F&B identities. Key clients included Diageo and Monde Nissin.

Senior Designer at Jones Knowles Ritchie

May 1, 2016 - August 1, 2017

Worked at the sharper end of brand design, with a brief to think without limits and produce work worth entering. Led and pushed teams to move past the obvious — creating new brand identities and packaging systems for Kraft Heinz, Heineken, Fonterra, Unilever, and Suntory.

Middleweight Designer at BrandOpus

November 1, 2011 - May 1, 2015

Four years building deep expertise in FMCG brand design — owning projects from initial concept through to final production. Developed a rigorous approach to craft and strategic thinking, working across Twinings, McCain, and Badger. Work recognised with a DBA Silver Award (2014), Brand Impact Award for FMCG (2014), and Red Dot Award (2012).

Designer at BlueMarlin

March 1, 2010 - November 1, 2011

An internship that grew into a formative early role, running alongside my degree. Introduced me to the rigour of conceptual, innovative brand design at a studio with serious pedigree — and confirmed this was exactly the work I wanted to do.